Universal Ads gains 8 measurement partners as Comcast spin-off looms
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged.
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SiriusXM advertising revenue gains 5% as YouTube deal nears launch
Podcast, programmatic demand and technology fees drove the increase as SiriusXM raised its 2026 outlook. YouTube inventory monetization scales later this year.
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Experian pairs with AUDIENCES to close 72% activation gap
Some 72% of marketers cannot activate first-party data effectively, Experian finds. AUDIENCES joins to close that gap across search, social and CTV channels.
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
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SiriusXM cuts sports audio price to $5 with new all-in-one Pass
Every NFL, MLB, NBA and NHL broadcast plus over 300 channels arrive September 1 for just $49 annually, undercutting existing sports add-on packages entirely.
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X drops year-old link penalty, Musk tells Zuckerberg on platform
Musk told Paul Graham the platform stopped demoting linked posts over a year ago, closing a workaround publishers relied on since Musk's 2022 acquisition of X.
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Google opens Search Console data to Instagram, TikTok, X and YouTube for all
No website is required now, since verification runs through account authorization instead of domain proof. A new analysis guide accompanies today's expansion.
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Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
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Nielsen gains real-time view of 5.5 million brands with Ad Intel AI
Coverage spans 23 media types across more than 90 countries, turning static ad-spend reports into a conversational tool that tracks competitors in real time.
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Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
