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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8644 Articles
Display   -   Feb 15, 2026 IAB's new contract framework addresses 15 years of advertising chaos
Digital insertion order contract approval interface for direct advertising campaigns

IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

by Luis Rijo
AI   -   Feb 15, 2026 Cloudflare cuts AI token costs by 80% with markdown conversion
Cloudflare converts HTML to markdown for AI agents, reducing token costs by 80% automatically.

Cloudflare launches Markdown for Agents to convert HTML to markdown automatically, reducing token usage by 80% for AI systems while introducing Content Signals framework.

by Luis Rijo
Video   -   Feb 15, 2026 Nvidia brings cloud gaming to your living room with Fire TV launch
GeForce NOW cloud gaming across multiple devices including TV, laptop, VR headset, and gaming controllers

Nvidia's GeForce NOW launches on Amazon Fire TV Stick devices, streaming games at 1080p resolution while creating new advertising inventory opportunities.

by Luis Rijo
Display   -   Feb 15, 2026 Index Exchange CEO outlines programmatic's shift to impression-level AI
Index Exchange CEO Andrew Casale discusses agentic decisioning with IAB CEO David Cohen at ALM 2026

Andrew Casale details how agentic sell-side decisioning moves intelligence upstream in programmatic advertising, eliminating cloud tax while enabling real-time optimization.

by Luis Rijo
Display   -   Feb 15, 2026 Dating app users refuse to share their real identities as hacking fears surge
Hand holding smartphone with privacy icons illustrating Verve's 2025 In-App User Privacy Report findings

Dating app users increasingly reject sharing names and phone numbers while accepting health data disclosure, driven by cybersecurity concerns in 2025 Verve report.

by Luis Rijo
AI   -   Feb 15, 2026 Microsoft positions grounding as the invisible infrastructure powering AI
Digital infrastructure showing AI grounding technology connecting information sources

Microsoft reveals grounding technology powers nearly every major AI assistant while introducing Bing Webmaster Tools updates for Generative Engine Optimization visibility.

by Luis Rijo
Video   -   Feb 15, 2026 How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts
Streaming service icon chained to telecom tower with handcuffs symbolizing anticompetitive bundling practices

FTC economists explain two-sided market loyalty discounts in Surescripts case, revealing patterns strikingly similar to how telecom streaming bundles may foreclose competition today.

by Luis Rijo
Data   -   Feb 15, 2026 MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge
MTN Ghana's Alpha Antenna deployment showing self-adjusting telecommunications infrastructure

MTN Ghana deployed Huawei's self-adjusting Alpha Antenna on February 14, boosting traffic 6.8% and cutting maintenance costs by 97% as China deepens Africa tech foothold.

by Luis Rijo
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