Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Retail - May 25, 2026 8 Google Merchant Center attributes your feed needs for AI Mode

A smartwatch floats inside a data warehouse as Google AI structures its product feed attributes.

Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data.

by Luis Rijo

AI - May 23, 2026 Doug Liman's AI film 'Bitcoin' cut post-production from 40 years to six months

Director silhouetted before AI-generated worlds on a single stage, powered by Veo.

At Google I/O 2026, Doug Liman and 30 Ninjas detailed how AI compressed a feature film's post-production from 40 years to six months using Veo and Gemini Live.

by Luis Rijo

AI - May 23, 2026 Inside Google I/O 2026: the agentic AI shift no one saw coming

Google I/O 2026 agentic AI panel with Koray Kavukcuoglu, Liz Reid, and Jeff Dean

Google's top AI leaders at I/O 2026 explain how Gemini 3.5 Flash, Spark, and Antigravity are reshaping productivity, coding, and the future of search today.

by Luis Rijo

Mixed Reality - May 23, 2026 Snap Specs AR glasses set for fall 2026 launch at $2,500

Snap Specs AR glasses floating above a holographic city with teal augmented reality overlays

Snap's Specs AR glasses are reportedly set for a fall 2026 consumer launch at around $2,500, beating Meta and Google's display-equipped glasses to the market.

by Luis Rijo

Data - May 23, 2026 AppLovin launches Gist, a social app that could change everything

AppLovin has quietly launched Gist, a Pinterest-like social app, as it moves to build first-party traffic alongside its fast-growing Axon advertising platform.

by Luis Rijo

Video - May 23, 2026 YouTube adds Unique Reach metric and Gemini Omni to Shorts for creators

Creator Insider host explains Unique Reach and music for image posts in YouTube Analytics

YouTube today introduced Unique Reach in Advanced Analytics, music for image posts, and Gemini Omni remixing in YouTube Shorts and the YouTube Create app now.

by Luis Rijo

AI - May 23, 2026 FTC orders Cox Media Group to pay $880,000 over fake AI listening ad service

Smartphone cracked open spilling email envelopes as sound waves dissolve, exposing fake AI ad fraud

The FTC fined Cox Media Group, MindSift, and 1010 Digital Works $930,000 for selling a fabricated AI voice-targeting advertising service to small businesses.

by Luis Rijo

Social - May 23, 2026 Reddit's 2026 ad creative study: what actually moves conversion rates

Reddit Snoo mascot holding a best practices guide book on orange background.

Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text.

by Luis Rijo