Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9337 Articles

Data - Apr 26, 2026 SECURE Data Act draws small business coalition backing amid ad tool concerns

Small business owner reviews compliance documents with US Capitol visible at dusk

Internet for Growth backs SECURE Data Act but warns that restricting digital advertising tools could directly hurt small business hiring and growth in the US.

by Luis Rijo

Audio - Apr 26, 2026 SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry

SiriusXM app on phone with YouTube play button glow and headphones on wood desk

SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.

by Luis Rijo

Search - Apr 26, 2026 Google Ads API v24: cart data sales view, lead gen conversions, retail filters

Google Ads API v24 adds CartDataSalesView, nine lead gen conversion types, tag-based retail filters, and VTC optimization for Demand Gen and App campaigns.

by Luis Rijo

Data - Apr 26, 2026 Google Maps now shows removed review counts in Germany

Google Maps defamation notice on German listing: 250+ reviews removed, 4.7 stars, 3,270 ratings

Google Maps displays defamation removal notices on German business profiles, showing how many reviews were removed in the past year under German defamation law.

by Luis Rijo

Search - Apr 26, 2026 Google traffic winners in 2026: 5 data-backed traits that set them apart

Bar chart: 5 website features linked to Google traffic gains in 2026, winners vs losers

Cyrus Shepard analyzed 400+ sites to find 5 features that predict whether a website gains or loses Google traffic in 2026, from products to proprietary assets.

by Luis Rijo

AI - Apr 26, 2026 GDPR SAR exposed why a candidate with a panel yes got rejected

Boardroom scorecard folder with unanimous yes votes and silhouette walking away after rejection.

A recruiter used a GDPR Subject Access Request after a silent rejection and found her entire panel had voted yes - until a director note changed everything.

by Luis Rijo

Retail - Apr 26, 2026 Shopify's myshopify.com gap exposes merchants to unstoppable bot floods

A Shopify merchant traced 500+ fake carts per hour to a subdomain Shopify controls, exposing a structural gap that custom WAF rules and Cloudflare cannot close.

by Luis Rijo

AI - Apr 26, 2026 Connecticut's AI bill targets companion bots, hiring tools and frontier models

Connecticut Senate legislators debate AI bill at night outside the State Capitol in Hartford

Connecticut Substitute Bill No. 5 covers AI companions, automated hiring, frontier model safety obligations and a new Connecticut AI Academy across 37 sections.

by Luis Rijo