Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

AI - May 26, 2026 Claude's 130% surge shakes up the AI chatbot rankings

AI chatbot ranking pillars with ChatGPT, Claude, Gemini and Copilot logos, March 2026

Comscore March 2026 data shows Anthropic's Claude grew 130% month over month, reaching 2.66 million U.S. desktop users as ChatGPT holds its dominant lead.

by Luis Rijo

Search - May 26, 2026 EU set to hit Google with record DMA fine before summer recess

EU institutional hall with cracked column and cascading search cards, digital circuit floor

The European Commission is preparing a high triple-digit million euro fine against Google under the Digital Markets Act, the largest DMA penalty imposed so far.

by Luis Rijo

AI - May 26, 2026 YouTube brings Gemini Omni and personal avatars to Shorts at Google I/O

YouTube launches personal AI avatars and Gemini Omni remixing for Shorts at Google I/O 2026, with SynthID watermarks and granular creator opt-out controls.

by Luis Rijo

AI - May 26, 2026 Pope Leo XIV's encyclical demands AI be 'disarmed' from power and war

Human figure defies AI circuit tendrils inside a cathedral of code and stone

Pope Leo XIV's Magnifica Humanitas calls for AI disarmament, human dignity protections, and limits on autonomous weapons and algorithmic exclusion systems.

by Luis Rijo

AI - May 26, 2026 Amazon's water bet in Germany: 370 million liters and a smart city play

Duckweed-covered forest wetland pond in Germany, similar to Spessart restoration habitat

Amazon funds IoT leak detection across 500 Frankfurt buildings and Spessart Forest wetland restoration, aiming to save 370 million liters of water annually.

by Luis Rijo

Data - May 26, 2026 Googlebook is here: what Google's AI laptop actually changes

Google launched Googlebook on May 12, 2026: an AI-first laptop merging Android and ChromeOS, with Gemini built in and chips from Intel, Qualcomm, and MediaTek.

by Luis Rijo

Video - May 26, 2026 Fallout Season 3 confirmed: Aaron Paul joins Prime Video cast

Aaron Moten as Maximus walks alongside Power Armor in Fallout on Prime Video

Prime Video confirms Fallout Season 3 with Aaron Paul after the franchise surpassed 100 million global viewers across the first two seasons on Prime Video.

by Luis Rijo

Social - May 26, 2026 Basis case study claims 6:1 ROAS on adventure brand paid social

Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60.

by Luis Rijo