Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

AI - Aug 30, 2025 Perplexity advertising head departs nine months after appointment

Taz Patel exits AI search company as platform continues building revenue streams.

by Luis Rijo

Display - Aug 30, 2025 TTD forces Kokai adoption amid platform resistance

Major advertising platform restricts new campaign creation on legacy interface, sparking user concerns about mandatory transition.

by Luis Rijo

Data - Aug 30, 2025 Google launches enhanced measurement tools for iOS app campaigns

iOS app measurement dashboard displays real-time analytics with Google Ads attribution technology

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

by Luis Rijo

AI - Aug 30, 2025 Amazon blocks AI bots from major tech companies amid commerce battle

Amazon's digital fortress blocks AI crawlers from Meta, Google, Huawei in $56B advertising battle.

Amazon escalates efforts to prevent AI companies from accessing e-commerce data as retail giant adds restrictions against Meta, Google, and Huawei crawlers on August 21.

by Luis Rijo

Audio - Aug 30, 2025 IAB Australia releases alcohol advertising compliance guides for digital audio

Beer bottle with earbuds showing digital audio advertising compliance targeting icons

IAB Australia publishes comprehensive ABAC compliance frameworks targeting publishers and buyers in digital audio advertising market.

by Luis Rijo

Retail - Aug 30, 2025 Amazon launches manufacturing central to connect sellers with Indian suppliers

Amazon expands control over seller supply chain through new portal featuring approved manufacturers across seven product categories.

by Luis Rijo

Video - Aug 30, 2025 Alphonso co-founder files lawsuit against valuation firm Kroll

LG Ads lawsuit: Kroll accused of $100M valuation manipulation in connected TV advertising dispute

Lampros Kalampoukas accuses Kroll of deliberately undervaluing Alphonso by $100 million to benefit LG Electronics in their shareholder dispute.

by Luis Rijo

Retail - Aug 30, 2025 Google releases open-source Merch Intel dashboard

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

by Luis Rijo