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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Technical guide emerges for building functional AI marketing agents 7 min read

    Technical guide emerges for building functional AI marketing agents

    Step-by-step framework addresses common development challenges in autonomous marketing automation through proven methodologies shared by developer community.

  • SiriusXM launches dedicated Taylor Swift channel ahead of new album 6 min read

    SiriusXM launches dedicated Taylor Swift channel ahead of new album

    SiriusXM's 24/7 Taylor Swift channel debuts September 20, targeting 160 million subscribers with strategic celebrity-driven content programming thirteen days before "The Life of a Showgirl" release.

  • Polish viewers maintain steady television habits amid streaming fluctuations 8 min read

    Polish viewers maintain steady television habits amid streaming fluctuations

    Polish television viewing averaged 3 hours 31 minutes daily in August 2025, while streaming captured 9.7% share after July's historic peak, with sports events driving traditional TV engagement.

  • 5 min read

    Austrian data protection authority cuts operations amid budget constraints

    Austrian data protection authority announces major operational cuts starting July 2025 as budget pressures force staff reductions and limit enforcement.

  • Google launches Search Live for voice and camera queries 7 min read

    Google launches Search Live for voice and camera queries

    Google opens interactive voice and camera search to all U.S. users, enabling real-time visual troubleshooting and hands-free assistance through mobile devices.

  • 6 min read

    DDV360 releases Structured Data Files v9.1 update

    Structured Data Files v9.1 brings targeted configuration changes for Demand Gen campaigns and updates resource-level targeting options across Display & Video 360.

  • Google Discover adds social posts and creator follows 5 min read

    Google Discover adds social posts and creator follows

    Google announced updates to Discover on September 17, 2025, adding content from X, Instagram, and YouTube Shorts, plus a follow feature for creators.

  • Google teams with StopNCII to combat intimate image abuse 6 min read

    Google teams with StopNCII to combat intimate image abuse

    Google partners with UK charity to use digital fingerprints for removing non-consensual intimate imagery from search results on a larger scale.

  • Google groups sponsored ads under single header in search results 8 min read

    Google groups sponsored ads under single header in search results

    Google changes how ads appear in search results on September 24, 2025, replacing individual sponsored labels with grouped header display format.

  • Advertising executive says programmatic buying "feels very broken" 5 min read

    Advertising executive says programmatic buying "feels very broken"

    Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.

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