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Luis Rijo
Frankfurt, Germany
10859 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google launches experimental Windows app in Labs 5 min read

    Google launches experimental Windows app in Labs

    The new desktop search tool combines file access, web search, and AI features through Alt+Space shortcut, building on recent Labs experiments.

  • Meta introduces new advertising formats for Threads platform 8 min read

    Meta introduces new advertising formats for Threads platform

    Meta announces expanded Threads advertising capabilities including carousel ads and new aspect ratios to enhance brand reach across its growing social platform.

  • RTL Deutschland secures Warner Bros. Discovery and DFB-Pokal deals 7 min read

    RTL Deutschland secures Warner Bros. Discovery and DFB-Pokal deals

    RTL Deutschland announced two strategic content acquisitions January 2025, expanding Warner Bros. Discovery partnership and securing live DFB-Pokal broadcasting rights.

  • Commission launches major effort to simplify EU digital rules 5 min read

    Commission launches major effort to simplify EU digital rules

    The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.

  • Adjust and Google Ads release web-to-app marketing handbook 6 min read

    Adjust and Google Ads release web-to-app marketing handbook

    Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..

  • OpenX enables automated partner discounts to preserve media budgets 5 min read

    OpenX enables automated partner discounts to preserve media budgets

    OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

  • Spanish data protection authority orders business data firm to delete €1.8 million worth of records 6 min read

    Spanish data protection authority orders business data firm to delete €1.8 million worth of records

    Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.

  • Google search bug floods results with ads across global markets 5 min read

    Google search bug floods results with ads across global markets

    Google search bug on September 17 overwhelms search results with ads globally. Users report 22 ads per page. Technical glitch affects users worldwide from 1am to 6am ET.

  • Google discontinues Business Profile Q&A API effective November 3 6 min read

    Google discontinues Business Profile Q&A API effective November 3

    Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.

  • IAB Australia unveils comprehensive market mix modeling vendor landscape 5 min read

    IAB Australia unveils comprehensive market mix modeling vendor landscape

    IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

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