Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

Data - Aug 30, 2025 Generative AI shows characteristics of general-purpose technology

Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.

by Luis Rijo

Video - Aug 30, 2025 Dotdash Meredith sues Google for antitrust violations, seeking damages

Dotdash Meredith lawyer battles Google's ad tech monopoly robot in courtroom antitrust showdown cartoon

Publishing giant files comprehensive lawsuit alleging monopolistic practices harmed ad revenues and violated federal competition laws through systematic market manipulation.

by Luis Rijo

Data - Aug 30, 2025 Google Analytics enhances ecommerce data functionality

Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.

by Luis Rijo

Search - Aug 30, 2025 Google search highlights quality content amid AI-driven changes

Danny Sullivan presents Google search insights at WordCamp US 2025 before transitioning from liaison role

Former search liaison presents insights on algorithm updates and AI integration before transitioning to new internal role at Google.

by Luis Rijo

Search - Aug 30, 2025 Google unveils enhanced AI keyword matching with broad match advancements

Google Ads keyword match types diagram showing broad, phrase, and exact match with search examples

Google Ads announces advanced AI-powered keyword matching improvements with broad match enhancements, Smart Bidding integration, and new brand control features for 2025.

by Luis Rijo

Video - Aug 30, 2025 Meta enables dynamic media by default for catalog ads starting September 2025

Meta's AI-powered advertising control center showcasing dynamic video catalog optimization

Meta begins automatic video integration in Advantage+ campaigns, requiring developer preparation for 100% enforcement by October 20, 2025.

by Luis Rijo

Data - Aug 30, 2025 Ad buyers lose key tool as Prebid breaks auction tracking system

Digital network explosion showing transaction ID (TID) system breakdown disrupting programmatic advertising transparency

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

by Luis Rijo

Data - Aug 30, 2025 Austrian authority orders YouTube to honor data access request after 5-year case

YouTube towers face lightning storm as lone figure holds glowing document demanding data access rights

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.

by Luis Rijo