Google DV360 launches targeting templates for streamlined campaign management
New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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YouTube Shorts Remix gains AI-powered Extend feature for creators
YouTube introduces artificial intelligence-powered remixing tool that allows creators to generate new video segments for existing Shorts content.
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UK retail media spending drives digital ad growth to £45 billion by 2026
Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
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Google retires session-related metrics from AdSense reporting platform
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
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Google modifies campaign setup flow to prioritize Performance Max
Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.
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Zeta launches AI search optimization as traditional queries decline
Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.
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MediaMarktSaturn launches first offsite retail media program with Unlimitail
MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.
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Adobe launches AI agents for business customer experience automation
Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.
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Apple criticizes Digital Markets Act impact on EU users
Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.
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LeCun calls auto-regressive LLMs "doomed" at NYU seminar
Meta Chief AI Scientist Yann LeCun declared auto-regressive LLMs "doomed" at NYU seminar September 10, presenting JEPA as superior alternative to current AI approaches.
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Amazon launches Commitments Hub for publisher spend management
Amazon DSP introduces centralized platform for tracking spending agreements across global markets, addressing advertiser pain points with automated tools and API integration.
