Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

AI - Sep 01, 2025 AI crawling data reveals massive imbalance in training versus referral patterns

AI giants strip content from publishers: Anthropic leads with 38,000:1 crawl ratio, minimal traffic returns

Cloudflare research shows AI platforms consume content at unprecedented scales while providing minimal traffic returns.

by Luis Rijo

Data - Aug 31, 2025 Google announces major DV360 changes for September

Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

by Luis Rijo

Data - Aug 31, 2025 DV360 introduces new frequency cap and reach metrics

Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

by Luis Rijo

AI - Aug 31, 2025 AI advertising spreads misleading product claims across major platforms

AI-generated advertisements promote fraudulent products through fake demonstrations while platforms struggle with detection and enforcement.

by Luis Rijo

Audio - Aug 31, 2025 Amazon unveils Alexa+ with natural conversation capabilities

Amazon introduces generative AI-powered assistant that flows between devices and responds to natural language without wake word repetition.

by Luis Rijo

Search - Aug 31, 2025 German businesses systematically delete critical reviews using EU Digital Services Act

German companies abuse Digital Services Act notification mechanisms to remove unfavorable reviews, creating artificial rating inflation across platforms.

by Luis Rijo

AI - Aug 31, 2025 xAI sues former engineer for allegedly stealing ChatGPT-beating technology

Data streams flow from xAI to OpenAI as silhouetted figure crosses bridge in corporate espionage visual

xAI seeks injunction to prevent former employee from working at OpenAI while lawsuit challenges AI industry talent competition practices.

by Luis Rijo

Data - Aug 31, 2025 Estonian court backs data authority's power to order written assessments

Estonian court validates GDPR enforcement powers as CCTV surveillance meets digital privacy regulation

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

by Luis Rijo