Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.
Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.
Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.
Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.
Microsoft announces completion of Fairwater datacenter in Wisconsin featuring hundreds of thousands of NVIDIA GB200s, delivering 10x the performance of today's fastest supercomputers.
Amazon quietly introduced a comprehensive profit analytics dashboard under seller economics on September 18, 2025. The dashboard provides detailed profit reports.
Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.
Opera browser launches experimental Video Skip button on September 16, 2025, allowing users to manually skip video advertisements across Opera One, GX, and Air platforms.
YouTube's dedicated children's platform marks decade of family content creation with 500 million global downloads as company executive details evolution from niche app to comprehensive ecosystem spanning multiple devices.
Instacart CFO Emily Reuter appointed to Pinterest board effective September 18, signaling strategic commerce focus as platform targets AI-powered shopping growth.
Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.
