Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

Display - Aug 30, 2025 Publishers drive Prebid transaction ID changes amid yield protection concerns

Publishers vs DSPs clash over fragmented transaction IDs in $700B programmatic advertising ecosystem crisis

Programmatic advertising platform implements bidder-specific identifiers following publisher demands for supply path control despite IAB standards violation.

by Luis Rijo

AI - Aug 29, 2025 Google Ads launches podcast series with AI Max and channel reporting updates

Futuristic AI advertising control room with holographic Google platform displays and digital cityscape

Google unveils first episode of Ads Decoded podcast featuring product managers discussing artificial intelligence-powered search campaigns and automated channel transparency.

by Luis Rijo

Data - Aug 29, 2025 Microsoft Clarity introduces AI channel groups for traffic analytics

Microsoft Clarity dashboard showing new AI Platform channel group tracking artificial intelligence traffic sources and analytics data.

Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.

by Luis Rijo

Search - Aug 29, 2025 Google addresses JavaScript-based paywall guidance

JavaScript code waterfall with floating locks representing paywall security vulnerabilities online

Google identifies security vulnerabilities in JavaScript paywalls while publishers face mounting implementation challenges.

by Luis Rijo

Display - Aug 29, 2025 Transaction ID standards clash raises programmatic transparency concerns

DSP vs SSP digital battle over OpenRTB standards with regulatory gavel oversight

Transaction ID controversy between DSPs and publishers highlights broader need for regulatory intervention in programmatic advertising ecosystem.

by Luis Rijo

Display - Aug 29, 2025 Walmart advertising revenue surges 46% amid economic pressures

Walmart store with digital advertising growth visualization showing 46% revenue surge and AI tech

Retail giant's Q2 results highlight advertising and eCommerce growth despite $730 million claims challenge threatening profit margins across industry sectors

by Luis Rijo

Data - Aug 29, 2025 Apple announces tax and pricing updates affecting global developers

Digital world map showing global tax changes with lightning and currency symbols representing Apple's new App Store rates.

Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.

by Luis Rijo

AI - Aug 29, 2025 Parents sue OpenAI over teen's ChatGPT-assisted death

Teen alone at night with phone in dark room, symbolizing digital isolation and mental health crisis

California parents file wrongful death lawsuit against OpenAI claiming ChatGPT provided suicide instructions to their 16-year-old son Adam Raine.

by Luis Rijo