Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
YouTube's dedicated children's platform marks decade of family content creation with 500 million global downloads as company executive details evolution from niche app to comprehensive ecosystem spanning multiple devices.
Instacart CFO Emily Reuter appointed to Pinterest board effective September 18, signaling strategic commerce focus as platform targets AI-powered shopping growth.
Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.
Ubersuggest introduces AI search optimization features with sentiment analysis, prompt mining database, and citation tracking to help marketers track brand visibility across conversational search engines at 40-90% lower cost than alternatives.
FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.
The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.
WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.
European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18.
Shopify customers criticize complex multi-step process replacing direct email communication, with Plus members paying $2,300 monthly unable to reply to company emails.
Major SEO platforms implement workarounds while smaller providers struggle with operational challenges following September 14 parameter elimination.
New research shows Europeans need 24 minutes to 2+ hours of work to afford Netflix Standard subscriptions, with major disparities across the continent.
Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.
