Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles
Data   -   Aug 29, 2025 Czech media coalitions establish ten-point self-regulation framework
Czech flag waves over Prague Castle as media organizations unite for European regulatory compliance.

Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.

by Luis Rijo
AI   -   Aug 29, 2025 MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide
MIT study reveals 95% of $30-40B GenAI investments fail due to learning gaps in enterprise AI systems.

MIT's Project NANDA study exposes stark reality: 95% of enterprise AI investments generate zero return as organizations struggle with fundamental learning limitations in artificial intelligence systems.

by Luis Rijo
Video   -   Aug 29, 2025 Digital advertising triopoly gains overall market share while facing competition
Three digital advertising giants dominate tech landscape as emerging platforms challenge their control.

Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.

by Luis Rijo
Video   -   Aug 29, 2025 Twitch viewbot crackdown exposes massive artificial audience inflation
Massive Twitch viewbot purge strikes fake audiences as lightning illuminates digital wasteland ruins

Platform experiences 24% viewership drop as enhanced detection systems remove fake viewers from streams.

by Luis Rijo
AI   -   Aug 29, 2025 Cloudflare expands 402 payment protocol for AI crawler communication
L402 Protocol logo featuring orange rectangular badge with HTTP payment standard for AI crawler monetization

Cloudflare announces AI Crawl Control expansion on August 28, 2025, enabling customizable HTTP 402 responses for AI crawler monetization across 20% of websites.

by Luis Rijo
Video   -   Aug 29, 2025 Peacock Premium Plus launches on Prime Video as streaming costs rise
Peacock

Prime Video customers gain access to NBCUniversal's ad-free service for $16.99 monthly amid broader industry pricing changes.

by Luis Rijo
Search   -   Aug 29, 2025 Google crawl rate declines affect multiple hosting platforms
Google Search Console crawl stats showing dramatic decline from 8K to near-zero requests in August 2025 bug.

Multiple hosting platforms experienced dramatic crawl rate decreases in Google Search Console starting August 8, affecting large websites across Vercel, WP Engine, and Fastly infrastructures.

by Luis Rijo
Display   -   Aug 29, 2025 IAB Tech Lab challenges Prebid transaction ID changes
IAB Tech Lab vs Prebid clash over transaction ID standards fractures programmatic advertising ecosystem

IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.