SEO industry adapts as Google forces 10x cost increase on tracking platforms
Major SEO platforms implement workarounds while smaller providers struggle with operational challenges following September 14 parameter elimination.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Netflix affordability study reveals European wage disparities
New research shows Europeans need 24 minutes to 2+ hours of work to afford Netflix Standard subscriptions, with major disparities across the continent.
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Magnite files antitrust lawsuit against Google following court monopoly ruling
Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.
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Chrome integrates Gemini AI with agentic browsing and enhanced security features
Chrome releases major AI upgrade on September 18 with Gemini integration, automated task assistance, and advanced scam protection across desktop and mobile platforms.
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Raptive proposes encrypted transaction IDs to balance programmatic transparency
Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.
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The Trade Desk to partially sunset Kokai periodic table interface
The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.
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Two critical GA4 and server-side GTM bugs create duplicate events
Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.
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Major studios file copyright lawsuit against Chinese AI company
Disney, Universal, and Warner Bros Discovery jointly sue MiniMax, alleging its Hailuo AI service uses copyrighted characters to generate unauthorized content and market itself as "Hollywood studio in your pocket."
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Chip on shoulder drives Magnite's streamr.ai acquisition strategy
Magnite CPO says chip on shoulder never goes away as executives discuss September 9 streamr.ai deal, performance TV thesis, and startup lessons from 18-month journey.
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LinkedIn expands AI training to include user data starting November 3
LinkedIn will use user data to train content-generating AI models from November 3, 2025, introducing new privacy controls across multiple regions.
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Google launches store widget for merchant websites
Google launches new store widget allowing merchants to display quality ratings and trust signals directly on their websites to boost sales conversion rates.
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Azerion expands Adsquare partnership across LATAM, Middle East and US markets
Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.
