Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

Social - Aug 29, 2025 European Commission dismisses censorship claims around Digital Services Act

EU flag over Brussels with digital shield and breaking chains symbolizing DSA protection

European Commission spokesperson defends Digital Services Act with concrete data showing 35% success rate in content challenges, dismissing censorship allegations as "complete nonsense."

by Luis Rijo

AI - Aug 28, 2025 X Corp. and xAI file billion-dollar antitrust lawsuit against Apple and OpenAI

Tech monopoly chains broken as X Corp and xAI challenge Apple-OpenAI exclusive partnership deal

Elon Musk's companies allege conspiracy to monopolize AI chatbot and smartphone markets through exclusive ChatGPT integration deal.

by Luis Rijo

Display - Aug 27, 2025 US websites sue UK regulator over Online Safety Act enforcement

US and UK flags with digital data streams showing regulatory conflict over Online Safety Act lawsuit.

Two prominent American websites filed a federal lawsuit challenging the UK communications regulator's attempts to enforce British content moderation laws against US-based platforms.

by Luis Rijo

Data - Aug 27, 2025 Google Finance expands AI testing access through Search Labs opt-in

AI-powered Google Finance interface showing ETH/USD analysis with research panel and advanced charting tools in beta testing

Nick Fox announces expanded U.S. access to AI-powered Google Finance via Search Labs on August 27, 2025, following positive feedback on research capabilities and advanced data visualizations from early testers.

by Luis Rijo

Display - Aug 27, 2025 Substack enables direct iOS subscriptions with in-app purchases

iOS subscription flow showing Substack's dual payment options: $60/year web vs $80/year Apple in-app purchase.

Newsletter platform introduces Apple in-app purchase support for iOS users, implementing price adjustments and 45-day payment delays for creators on August 18, 2025.

by Luis Rijo

AI - Aug 27, 2025 AdRoll unifies brand with AI assistant launch eliminating RollWorks complexity

AdRoll's brand consolidation integrates RollWorks as AdRoll ABM while introducing AI Assistant for streamlined campaign management across channels.

by Luis Rijo

Video - Aug 27, 2025 FAST channels surge 42% as programmers shift beyond nostalgic content

Chart shows Tubi surging from 8.8% to 14.6% usage while Roku Channel and Pluto TV grow steadily 2022-2024

Reality programming skyrockets 626% as streaming platforms diversify offerings with modern shows amid rising costs

by Luis Rijo

Video - Aug 27, 2025 IAB Tech Lab outlines critical connected TV advertising standards needed

Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.

by Luis Rijo