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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles
AI   -   Aug 27, 2025 Google search expert warns against building site liability with automated content
AI vs human content creation workspace showing organic creativity flows contrasting with automated systems

John Mueller cautions that LLM topic clusters create reasons for users to avoid websites rather than engage with them.

by Luis Rijo
Data   -   Aug 27, 2025 Microsoft Clarity enforces cookie consent requirements across Europe
Microsoft Clarity cookie consent enforcement landscape with privacy shield for EEA, UK, Switzerland

Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.

by Luis Rijo
AI   -   Aug 27, 2025 Google introduces AI Max match type but industry experts flag concerning network expansion
Chart showing AI Max generating 46,000 Search Partner impressions vs minimal Google Search traffic

Industry professionals raise concerns about AI Max aggressive Search Partner Network expansion while Google introduces new match type reporting for automated campaigns.

by Luis Rijo
Display   -   Aug 27, 2025 Google Ads Asset Studio beta now available to advertisers worldwide
Google Ads Asset Studio interface showing video creation tools with "Create videos" and "Trim videos" options in beta testing phase.

Google Ads introduces comprehensive creative production platform eliminating need for external design tools as Asset Studio beta reaches global accounts.

by Luis Rijo
Data   -   Aug 27, 2025 Dark traffic exposes blind spot in digital advertising as nearly 1 billion users become invisible
Chart showing dark traffic growth from 590M users in 2019 to 976M in 2025, projected to reach 1.1BN by 2026

New research reveals brutal adblockers have cut off 976 million users from publishers, threatening the economic foundation of web publishing.

by Luis Rijo
AI   -   Aug 27, 2025 Google advances image generation in Gemini with character consistency features
AI image generation showcases: chefs with cakes, motorcycle style transfer, mushroom sprite character consistency

Gemini app receives significant image generation improvements with character preservation, conversational editing capabilities, and enhanced logic reasoning for complex visual creation tasks.

by Luis Rijo
Social   -   Aug 27, 2025 Reddit Pro launches mobile app to capture AI-driven marketing opportunities
Reddit Pro mobile Trends tool showing Camp Glow keyword tracking with 4,687 mentions and real-time conversations.

Reddit announces mobile expansion of business tools as platform becomes primary AI content source, targeting marketers navigating search landscape changes.

by Luis Rijo
Audio   -   Aug 27, 2025 Spotify introduces Messages for content sharing among friends and family
Spotify Messages interface showing step-by-step content sharing process from Now Playing to chat conversations.

Spotify launches Messages feature on August 26, 2025, enabling one-on-one conversations with content sharing for users aged 16+ in select markets, expanding social.

by Luis Rijo
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