Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study.
Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance.
Comprehensive analysis reveals how global AI adoption patterns challenge traditional workplace-focused technology narratives.
Leading SEO platform acknowledges industry-wide disruption on September 14, implementing workarounds to maintain functionality despite 10x cost increase.
John Mueller debunks claims about new Google Search Console filter for AI Overview data tracking, warning against misinformation in search community.
Platform addresses creator speculation about restricted mode's role in declining viewership patterns across channels.
Snapchat launches infinite retention and group streaks on September 13, enhancing user personalization and chat experience across the platform.
September 2025 sustainability report reveals ambitious environmental goals while company simultaneously announces unprecedented data center investments requiring gigawatt-scale energy consumption.
Adverity Intelligence combines conversational AI with collaborative analytics to address resource constraints in modern marketing teams across complex data environments.
Media giant alleges Google monopolizes search traffic while forcing publishers to supply content for AI systems without compensation, filing September 12 complaint seeking treble damages.
Index Exchange introduces duration-based reporting for streaming TV ads, replacing legacy impression-only metrics with time-aware measurement that values 30-second slots over 6-second opportunities.
WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
