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Luis Rijo
Frankfurt, Germany
10871 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • 6 min read

    FTC orders seven AI chatbot companies to detail child safety measures

    Description: Federal Trade Commission demands comprehensive data on monetization practices, age restrictions, and negative impact monitoring from artificial intelligence companion platforms through September 10, 2025, special reports resolution.

  • 5 min read

    Austrian court rules employment algorithm complies with GDPR Article 22

    Austrian Federal Administrative Court overturns data protection authority's ban on employment service algorithm after finding human intervention prevents purely automated decision-making violations.

  • IAB Europe unveils framework for AI publisher compensation 5 min read

    IAB Europe unveils framework for AI publisher compensation

    The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.

  • DOOH proves effective video mix partner as new study reveals 90% recall rates 10 min read

    DOOH proves effective video mix partner as new study reveals 90% recall rates

    German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

  • German retail body unveils digital instore advertising framework 6 min read

    German retail body unveils digital instore advertising framework

    Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.

  • Reddit files lawsuit against Anthropic over unauthorized Claude AI training 6 min read

    Reddit files lawsuit against Anthropic over unauthorized Claude AI training

    Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.

  • Spotify launches lossless audio streaming for Premium subscribers 7 min read

    Spotify launches lossless audio streaming for Premium subscribers

    Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.

  • TikTok leads data collection surge as AI training reshapes scraping landscape 8 min read

    TikTok leads data collection surge as AI training reshapes scraping landscape

    TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

  • FTC probes Amazon and Google over search ad pricing disclosures 6 min read

    FTC probes Amazon and Google over search ad pricing disclosures

    The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices.

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