Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.
Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.
Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.
Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.
Enhanced visibility shows traffic from AI-generated keywords and landing page matching to help advertisers analyze performance across automated campaigns.
Google AI Mode search experience now serves users in Hindi, Indonesian, Japanese, Korean, and Portuguese worldwide as of September 8, 2025.
California company seeks damages after court ruling establishes search giant's illegal market control.
Media expert Ian Whittaker compares court's behavioural remedy approach to classified directories enforcement from 1980s and 1990s.
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.
Publishers struggle to identify visitors while diversifying revenue streams but face mounting AI concerns according to new Wunderkind survey.
Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.
