Hispanic consumers drive streaming dominance with 55.8% share
Nielsen reveals Hispanic viewers command 55.8% of TV time through streaming platforms, outpacing general U.S. population by nearly 10 percentage points amid digital advertising gap.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google expands cryptocurrency advertising to Argentina with September policy
Google allows certified cryptocurrency exchanges and wallets to advertise in Argentina, requiring VASP registry under new September 2025 policy update.
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Criteo becomes first onsite retail media partner for Google Search Ads 360
Commerce advertising platform Criteo expands retailer demand access through Google's advertising technology in beta launch targeting Americas market.
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LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns
New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
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Adobe launches AI agents for enterprise customer experience management
AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.
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Google introduces text guidelines for AI-powered advertising campaigns
Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.
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Reddit expands publisher reach with new Pro tools and enhanced link viewing
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
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Netflix becomes available in Amazon DSP starting Q4 2025
Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
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PayPal Ads partners with PubMatic to deliver commerce-driven advertising
PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.
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Magnite acquires streamr.ai to simplify CTV advertising for small businesses
Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
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LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships
LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
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Google brings Search Central Live to Hong Kong for international ecommerce focus
Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.
