Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
by Luis Rijo
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
by Luis Rijo
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
by Luis Rijo
Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.
by Luis Rijo
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
by Luis RijoInvestor Chris Camillo alleges AI applications create massive search volume through automated queries, potentially inflating Google's growth metrics.
by Luis Rijo
PodPoll 2025 reveals Australia's podcast audience reached 9.6 million monthly listeners with 47% penetration, while blue-collar workers emerge as fastest-growing segment in 2025.
by Luis RijoNielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.
by Luis Rijo