Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9462 Articles

AI - Aug 19, 2025 Microsoft Copilot achieves 73% higher click-through rates in advertising study

Microsoft Copilot AI advertising performance showing 73% higher CTR with conversational interface

Microsoft Advertising research reveals conversational AI drives significant performance improvements across multiple engagement metrics.

by Luis Rijo

Data - Aug 19, 2025 Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper

Austrian court rules Pay or Okay cookie consent illegal - €9.90 monthly fee violates GDPR user rights

The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.

by Luis Rijo

AI - Aug 19, 2025 Google Docs adds text-to-speech with Gemini integration

Audio buttons menu in Google Docs Insert tab showing new Gemini text-to-speech integration feature

Google announced text-to-speech functionality for Google Docs users through Gemini AI integration on August 18, 2025. The new audio feature enables document reading with customizable voices and playback speeds across business and education tiers.

by Luis Rijo

Search - Aug 19, 2025 Google pays $55 million for anti-competitive telco deals in Australia

Mobile search competition in Australia: Google's $55M penalty for anti-competitive telco deals on Android.

Google admits restricting search competition through exclusive agreements with Telstra and Optus on Android devices sold between 2019 and 2021.

by Luis Rijo

AI - Aug 19, 2025 Google URL context tool now supports PDF analysis and scaled production use

Google's URL context tool for Gemini API reaches production scale with PDF support, image analysis, and expanded content types for developers.

by Luis Rijo

Display - Aug 19, 2025 Digital Matter partners with Caroda for Multiformat Carousel rollout

Caroda and Digital Matter logos representing Baltic video advertising technology partnership for publisher monetization.

Baltic media group implements Czech video ad technology across its portfolio with promising early results showing double-digit revenue growth.

by Luis Rijo

AI - Aug 19, 2025 Google signs first US nuclear deal for data centers

Google partners with Kairos Power and TVA to power data centers with advanced nuclear reactor starting 2030, marking historic energy agreement.

by Luis Rijo

Video - Aug 19, 2025 Molotov secures sports rights deal with Ligue 1 for 2025/2026 season

Molotov becomes first streaming platform to offer Ligue 1 McDonald's alongside French TV channels in single ecosystem as Fubo subsidiary expands sports content.

by Luis Rijo