Macy's goes where media buyers buy with Amazon partnership
Macy's VP explains Amazon Retail Ad Service integration as strategy to meet advertiser demand for simplified purchasing workflows.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google enhances gtag.js API with session number tracking capability
gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.
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YouTube secretly uses AI to enhance videos without creator consent
Video platform faces creator backlash over undisclosed machine learning modifications that alter visual content without permission, raising transparency concerns.
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Australian digital advertising hits record $17.2 billion driven by video
Digital advertising spending in Australia reached $17.2 billion in FY25, growing 10.6% with video surging 21.9% and social platforms capturing 38% share.
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Google expands messaging platforms in Ads beyond WhatsApp support
Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.
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Google research shows ad auction model shift from CPC to user lifetime value
Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.
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China implements mandatory AI content labeling standards effective September
China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.
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JD.com launches €2.2 billion Media Saturn takeover with September start
JD.com begins acceptance period for CECONOMY acquisition at €4.60 per share, targeting European retail transformation through Chinese supply chain expertise.
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Fubo Sports launches tomorrow with 20+ channels at $55.99 monthly
Disney-controlled Fubo debuts sports service following settlement that transformed antitrust challenger into acquisition target.
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OpenAI seeks content strategist as SEO faces AI transformation
OpenAI's $310,000-$393,000 content strategist position posting contradicts predictions of search optimization's demise as industry adapts to AI platforms.
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Amazon's critical inventory deadlines for 2025 holiday season
Amazon reveals stricter FBA shipping windows as sellers must meet earlier cut-off dates for Prime Big Deal Days and Black Friday events to maintain Prime eligibility.
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Dentsu explores sale of operations outside Japan
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
