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Luis Rijo
Frankfurt, Germany
10906 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google launches Merchant API, signals transition from Content API 8 min read

    Google launches Merchant API, signals transition from Content API

    Google announces Merchant API general availability in August 2025, setting Content API for Shopping shutdown date for August 18, 2026, affecting e-commerce businesses.

  • Google launches cannabis advertising pilot program in Canada 9 min read

    Google launches cannabis advertising pilot program in Canada

    Google will test cannabis-related advertising on Search for federally licensed operators in a 20-week pilot beginning August 25, 2025.

  • Apple TV+ subscription price increases 30% to $12.99 monthly 7 min read

    Apple TV+ subscription price increases 30% to $12.99 monthly

    Apple TV+ raises monthly subscription from $9.99 to $12.99 starting August 21, 2025, marking the third price increase in three years as streaming costs rise.

  • US news website traffic hits 12-month low as BBC paywall drives ranking shift 8 min read

    US news website traffic hits 12-month low as BBC paywall drives ranking shift

    Nearly all major US news websites experienced significant traffic declines in July, with only six of the top 50 sites achieving year-over-year growth according to new industry data.

  • ChatGPT configuration files reveal sophisticated search ranking mechanism 7 min read

    ChatGPT configuration files reveal sophisticated search ranking mechanism

    August 20, 2025 analysis uncovers ret-rr-skysight-v3 reranker and freshness scoring systems that determine content visibility and website citations.

  • Magnite becomes first sell-side partner for Acxiom data activation 8 min read

    Magnite becomes first sell-side partner for Acxiom data activation

    Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend.

  • Court orders community service for AI citation violations 10 min read

    Court orders community service for AI citation violations

    Florida federal court imposes novel sanctions after former CEO uses AI-generated fake legal citations due to financial hardship and inability to afford research tools.

  • Developer revives RSS with AI while Google targets syndication infrastructure 10 min read

    Developer revives RSS with AI while Google targets syndication infrastructure

    As Google proposes XSLT removal threatening RSS feeds, Evan Schwartz launches Scour with semantic matching to filter 12,903 sources using machine learning technology.

  • DIRECTV unveils seven multiview Mix Channels on streaming platform 7 min read

    DIRECTV unveils seven multiview Mix Channels on streaming platform

    DIRECTV launches multiview streaming technology allowing four simultaneous channels with enhanced features including automated closed captioning across sports, news and entertainment content on platform.

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