Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9473 Articles

AI - Aug 10, 2025 Workday faces bigger discrimination lawsuit

Middle-aged Black man receives AI job rejection from Workday platform amid discrimination lawsuit

Judge Rita Lin ruled July 29 that Workday must include HiredScore AI features in discrimination case affecting millions of job applicants nationwide.

by Luis Rijo

Data - Aug 10, 2025 European publishers show 73% adoption of supply chain transparency standards

European publishers ads.txt adoption rates: 72.64% implemented, 14.8% blocked by robots.txt, 10.22% error 404

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

by Luis Rijo

Data - Aug 10, 2025 Deloitte and Meta study reveals critical gaps in marketing personalization

Deloitte-Meta study cover revealing personalization strategies driving 80% consumer purchase intent

80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.

by Luis Rijo

Data - Aug 09, 2025 The European Media Freedom Act takes effect amid surveillance concerns

European shield protecting journalists from surveillance with EU map, microphones, cameras and network data streams

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

by Luis Rijo

Search - Aug 09, 2025 Instagram's Google indexing creates new SEO opportunities but challenges

Instagram SEO flows from mobile app to Google search results showing business discovery paths

Instagram's Google indexing update presents SEO opportunities for SMEs while experts warn that brands risk overlooking Gen Z's growing demand for authenticity over polished content.

by Luis Rijo

AI - Aug 09, 2025 Accessibility expert warns of AI 'bollocks' while highlighting benefits

Digital landscape showing AI accessibility journey from traditional symbols to neural networks on white background.

Director at TetraLogical addresses opportunities and challenges in artificial intelligence tools for disabled users at FFConf 2024.

by Luis Rijo

Search - Aug 09, 2025 Google Discover dominates news traffic as search declines

Google Discover traffic overtakes search referrals to news sites as AI Overviews reduce traditional clicks

Two-thirds of Google traffic to news websites now comes via Discover rather than search as AI features reduce traditional click-through rates.

by Luis Rijo

AI - Aug 09, 2025 China unveils global AI governance action plan framework

China AI governance global cooperation cityscape with digital networks and technology symbols

Chinese authorities outline 13-point international cooperation framework addressing AI safety, infrastructure, and data standards.

by Luis Rijo