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Luis Rijo
Frankfurt, Germany
10909 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • W3C streamlines web standards process with major document updates 15 min read

    W3C streamlines web standards process with major document updates

    W3C removes Proposed Recommendation phase and introduces Charter Refinement to simplify standards development while maintaining quality controls.

  • Google Ads API documentation receives comprehensive overhaul 7 min read

    Google Ads API documentation receives comprehensive overhaul

    Google upgrades Ads API documentation with unified reporting, gRPC-REST toggle, improved campaign discovery, and reorganized guides on August 14, 2025.

  • New privacy tech could reshape digital marketing data use 6 min read

    New privacy tech could reshape digital marketing data use

    OECD research reveals how privacy-enhancing technologies help marketers process customer data while meeting strict regulations, but challenges remain for widespread adoption.

  • German court ruling shows how EU's Digital Services Act enables business censorship 9 min read

    German court ruling shows how EU's Digital Services Act enables business censorship

    Düsseldorf court decision in January 2025 confirms Google liable under DSA provisions while German businesses systematically abuse review removal systems.

  • Dentsu cuts 3,400 jobs globally as international struggles intensify 7 min read

    Dentsu cuts 3,400 jobs globally as international struggles intensify

    Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.

  • Meta faces investigation over AI bots talking to kids inappropriately 9 min read

    Meta faces investigation over AI bots talking to kids inappropriately

    Meta faces growing pressure as internal documents reveal artificial intelligence guidelines permitting romantic interactions with minors and false medical information.

  • Amazon sellers report sales plummet during recession fears 9 min read

    Amazon sellers report sales plummet during recession fears

    Sales drop 60-80% year-over-year as marketplace veterans cite economic uncertainty, increased costs, and platform algorithm changes affecting third-party merchants.

  • Amazon shifts liability to sellers with new FBA inventory policy 8 min read

    Amazon shifts liability to sellers with new FBA inventory policy

    Amazon introduces new inventory ownership rules affecting seller reimbursements for damaged FBA goods, transferring liability burden from marketplace to merchants.

  • Google removes language targeting from search campaigns by 2025 9 min read

    Google removes language targeting from search campaigns by 2025

    Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform.

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