Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9473 Articles

Search - Aug 07, 2025 Google wraps up Performance Max feature rollouts in 2025

Campaign-level negative keywords interface showing "cheap" and "bargain" exclusions for Performance Max-1 campaign.

Google announces latest Performance Max enhancements including campaign controls and expanded reporting capabilities.

by Luis Rijo

Retail - Aug 07, 2025 73% of U.S. shoppers say advertising drives back-to-school purchases

34% of families begin back-to-school shopping in August, making it the peak activation window

New survey reveals how advertising influences back-to-school shopping across six countries with peak timing insights.

by Luis Rijo

Audio - Aug 07, 2025 Nielsen partners with Edison Research to integrate podcast data into media planning tool

Nielsen and Edison Research logos announcing podcast measurement collaboration for unified media planning across platforms.

Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.

by Luis Rijo

AI - Aug 07, 2025 Mediavine launches petition demanding AI copyright protections

Digital publishers and content creators facing AI data extraction from tech companies in connected landscape.

Company urges Copyright Office to reject "wait and see" approach as 17,000 publishers face AI content exploitation.

by Luis Rijo

AI - Aug 07, 2025 OpenAI launches GPT-5 with unified reasoning system

Company releases new model with dual processing architecture and advanced thinking capabilities.

by Luis Rijo

AI - Aug 07, 2025 Google offers free AI Pro access to college students worldwide

Gemini AI shows Guided Learning mode helping student solve rocket physics homework step-by-step vs direct answers

Google announces 12-month free access to advanced AI tools for students in five countries plus $1 billion education funding.

by Luis Rijo

Display - Aug 07, 2025 Google revenue shift reaches 90% as network advertising faces decline

Google's revenue shift from publishers to owned properties reaches 90% in Q2 2025, threatening ecosystem.

Tech giant prioritizes owned properties over publisher partnerships amid AI expansion.

by Luis Rijo

Retail - Aug 07, 2025 Sony Music sues DSW for copyright infringement in social media posts

DSW TikTok post featuring red Steve Madden shoes with "Paint the Town Red" song, cited in Sony lawsuit

New lawsuit alleges retailer used copyrighted music without permission on TikTok and Instagram marketing campaigns.

by Luis Rijo