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Luis Rijo
Frankfurt, Germany
10909 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • 9 min read

    Investor claims AI apps generate hundreds of Google queries per request

    Investor Chris Camillo alleges AI applications create massive search volume through automated queries, potentially inflating Google's growth metrics.

  • Australian podcast listenership hits 9.6 million as blue-collar growth surges 9 min read

    Australian podcast listenership hits 9.6 million as blue-collar growth surges

    PodPoll 2025 reveals Australia's podcast audience reached 9.6 million monthly listeners with 47% penetration, while blue-collar workers emerge as fastest-growing segment in 2025.

  • 8 min read

    Nielsen secures two-year TV measurement extension in New Zealand

    Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

  • Microsoft Copilot achieves 73% higher click-through rates in advertising study 8 min read

    Microsoft Copilot achieves 73% higher click-through rates in advertising study

    Microsoft Advertising research reveals conversational AI drives significant performance improvements across multiple engagement metrics.

  • Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper 7 min read

    Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper

    The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.

  • Google Docs adds text-to-speech with Gemini integration 9 min read

    Google Docs adds text-to-speech with Gemini integration

    Google announced text-to-speech functionality for Google Docs users through Gemini AI integration on August 18, 2025. The new audio feature enables document reading with customizable voices and playback speeds across business and education tiers.

  • Google signs first US nuclear deal for data centers 8 min read

    Google signs first US nuclear deal for data centers

    Google partners with Kairos Power and TVA to power data centers with advanced nuclear reactor starting 2030, marking historic energy agreement.

  • Molotov secures sports rights deal with Ligue 1 for 2025/2026 season 9 min read

    Molotov secures sports rights deal with Ligue 1 for 2025/2026 season

    Molotov becomes first streaming platform to offer Ligue 1 McDonald's alongside French TV channels in single ecosystem as Fubo subsidiary expands sports content.

  • Fubo and DAZN announce Canadian sports streaming partnership 6 min read

    Fubo and DAZN announce Canadian sports streaming partnership

    Fubo Sports Network and DAZN premium sports content now available through cross-platform distribution deal expanding live sports offerings.

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