Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9482 Articles

Data - Aug 07, 2025 E-commerce app installs drop 14% despite 2% session growth

E-commerce app install and session growth by region H1 2024-2025: LATAM leads with 18% installs, 27% sessions

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

by Luis Rijo

Video - Aug 07, 2025 Disney expands streaming advertising reach through NFL partnership

Disney NFL streaming partnership creates new advertising ecosystem with ESPN and Disney+ integration

ESPN gains direct control of NFL Network assets while advancing streaming technology integration across Disney platforms.

by Luis Rijo

Social - Aug 07, 2025 Snap expands Sponsored Snaps amid platform challenges and growth metrics

Snapchat MAU growth chart shows 7% YoY increase from 853M to 932M users by Q2 2025.

Platform reaches 932 million monthly users as new ad format drives conversions.

by Luis Rijo

Data - Aug 07, 2025 LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion

LiveRamp's global network scale showing 500+ ecosystem partners including Google, Meta, Amazon, Microsoft across regions and channels.

Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.

by Luis Rijo

Data - Aug 07, 2025 Australian digital advertisers prioritize first-party data amid AI challenges

Data signals importance ranking shows first-party data leads at 61% critical, geographic data 45%.

Industry survey reveals growing confidence in contextual targeting while data security concerns persist

by Luis Rijo

AI - Aug 07, 2025 Only 7% want Meta to use their data for AI, finds survey

Survey chart showing only 7% want Meta AI training, 66% oppose it - women more resistant than men at 76% vs 55%

Study reveals stark disconnect between user preferences and company claims of legitimate interest.

by Luis Rijo

Data - Aug 07, 2025 TikTok partners with Scope3 for transparent ad campaign emissions tracking

Scope3 media reporting features for TikTok advertisers: carbon insights and optimization tools

TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.

by Luis Rijo

Search - Aug 06, 2025 Semrush posts 20% revenue growth as AI products accelerate adoption

AI and Enterprise products drive Semrush Q2 growth with $25M ARR from new solutions, 20% revenue increase

Q2 2025 results show $108.9 million revenue with enterprise customers paying $50,000+ annually surging 83% year-over-year.

by Luis Rijo