Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9542 Articles

Display - Jul 09, 2025 Google launches Discord community for advertising developers

Google Discord server invitation showing 14,854 members in advertising developer community launch

Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.

by Luis Rijo

AI - Jul 09, 2025 StackAdapt launches AI assistant Ivy for programmatic advertising

StackAdapt campaign setup interface showing Set Up, Bid & Goal, and Targeting tabs with channel selection dropdown

StackAdapt introduces Ivy™, an AI-powered in-platform assistant helping marketers make faster data-driven decisions across campaign lifecycle with 1,700 early messages.

by Luis Rijo

Video - Jul 09, 2025 Smart TV ads show 73% growth in helping holiday shoppers make decisions

Smart TV holiday shopping study reveals 73% growth in advertising effectiveness for 2025 season trends

Connected TV viewers increasingly find television advertising useful for holiday purchases as home screen ads grow 105% year-over-year

by Luis Rijo

Data - Jul 09, 2025 GDPR relaxes record-keeping for companies under 750 employees

GDPR record-keeping exemption expanded to companies with under 750 employees using risk-based assessment

Data protection authorities support simplification with risk-based requirements.

by Luis Rijo

Retail - Jul 09, 2025 FTC distributes $409,000 in refunds to weight-loss supplement victims

FTC building distributing refund money to consumers, with supplement bottles and restricted review warnings below

Federal Trade Commission issues payments to 7,481 consumers harmed by Roca Labs marketing practices.

by Luis Rijo

Video - Jul 09, 2025 MetaBroadcast wins three-year TAM Ireland contract for programme data harmonisation

TAM Ireland data harmonisation system connecting TV devices to Atlas cloud platform for measurement

TAM Ireland selects MetaBroadcast and Nielsen's Gracenote to deliver enhanced audience measurement through advanced ID mapping solution across Irish television market.

by Luis Rijo

Retail - Jul 09, 2025 Innovid unveils retail media tools for onsite and offsite campaigns

Innovid retail media platform connecting shopping interfaces with CTV advertising analytics and performance metrics

Tech platform bridges gap between retailers and brands with new features targeting fastest-growing ad category.

by Luis Rijo

Video - Jul 09, 2025 YouTube launches new recovery tool for hacked creator accounts

YouTube Help Center displays new hacked channel recovery tool with step-by-step security guidance for creators.

YouTube unveils guided assistant tool for hacked channels, currently English-only but expanding to all creators.

by Luis Rijo