Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9344 Articles

Display - Apr 25, 2026 AdRoll and PubMatic just built what ad tech kept promising for years

AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.

by Luis Rijo

Data - Apr 25, 2026 YouTube's COPPA deadline hits: what the audience-setting rules really mean

YouTube COPPA shield blocks data streams as child reaches toward screen, protecting privacy

YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.

by Luis Rijo

Display - Apr 25, 2026 Taboola launches Realize+, an agentic AI system for the open web

Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.

by Luis Rijo

DOOH - Apr 25, 2026 Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close

Marathon runner eating Burger King burger at finish line, London Marathon 2026

Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.

by Luis Rijo

Social - Apr 25, 2026 Emma Sleep fined $15m for fake countdown timers and phantom discounts

Emma Sleep clearance sale page showing countdown timer and discount badges up to 55% off

Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023.

by Luis Rijo

Display - Apr 25, 2026 Bedrock becomes first DSP to run its bidder inside an exchange

Containerized DSP bidder running inside exchange infrastructure, eliminating QPS limits.

Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.

by Luis Rijo

AI - Apr 25, 2026 AI agents leak owner data at scale, study finds - and it is not by design

AI agents transmitting owner behavioral data and private documents across a network at night.

Research on 10,659 AI agent pairs finds agents systematically mirror owner behavior across 43 features, with 34.6% exposing sensitive personal data publicly.

by Luis Rijo

Social - Apr 25, 2026 Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers

Premier Boxing Champions Reminder Ad on Reddit promoting a live PPV boxing event on Amazon Prime

Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns.

by Luis Rijo