DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
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Italy fines Lusha 2 million euros, orders erasure of Italian contact data
Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.
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VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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Wella's Nioxin gains 70% listener action from AI audio ads
Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.
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Yelp: only 43% of Gen Z trusts AI summaries for restaurants
Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.
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Amazon forces 14-day review window on AI-rewritten product titles
Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.
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FreeWheel debuts series-level CTV tool for 7 publishers
Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.
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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.
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Google Analytics forces currency field on every cost import
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
