Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Data - May 23, 2026 AppLovin launches Gist, a social app that could change everything

AppLovin has quietly launched Gist, a Pinterest-like social app, as it moves to build first-party traffic alongside its fast-growing Axon advertising platform.

by Luis Rijo

Video - May 23, 2026 YouTube adds Unique Reach metric and Gemini Omni to Shorts for creators

Creator Insider host explains Unique Reach and music for image posts in YouTube Analytics

YouTube today introduced Unique Reach in Advanced Analytics, music for image posts, and Gemini Omni remixing in YouTube Shorts and the YouTube Create app now.

by Luis Rijo

AI - May 23, 2026 FTC orders Cox Media Group to pay $880,000 over fake AI listening ad service

Smartphone cracked open spilling email envelopes as sound waves dissolve, exposing fake AI ad fraud

The FTC fined Cox Media Group, MindSift, and 1010 Digital Works $930,000 for selling a fabricated AI voice-targeting advertising service to small businesses.

by Luis Rijo

Social - May 23, 2026 Reddit's 2026 ad creative study: what actually moves conversion rates

Reddit Snoo mascot holding a best practices guide book on orange background.

Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text.

by Luis Rijo

Data - May 23, 2026 Brazil's ANPD releases draft age verification guide open to public input

Crystal digital gate separating childhood from the internet, child silhouette at threshold

Brazil's ANPD releases a draft guide on reliable age verification for digital platforms, opening a public consultation under the May 2026 ECA Digital framework.

by Luis Rijo

AI - May 23, 2026 Trump's AI cybersecurity order: what the shelved draft actually says

Suspended executive order document floating in federal chamber, AI cybersecurity symbols around it

A draft executive order on AI and cybersecurity was shelved on May 22. Here is what the seven-page document proposed for frontier models and federal agencies.

by Luis Rijo

Social - May 23, 2026 Texas sues Discord for deceiving parents and exposing children to predators

Child figure dwarfed by Discord server fortress as judicial gavel strikes from above

Texas filed a landmark lawsuit against Discord, claiming it deceived parents about safety while children faced predators and extremist content on its servers.

by Luis Rijo

AI - May 23, 2026 ChatGPT Ads Manager gets daily budgets, geo-targeting, and dynamic CTAs

ChatGPT Ads Manager geo targeting map with location pins across US states

OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now.

by Luis Rijo