Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Display - Jun 30, 2025 Canada rescinds digital services tax to advance trade talks with United States

Trump Truth Social post announcing Canada trade talk termination over digital services tax June 27

Canada withdraws DST collection ahead of July 21 deadline for comprehensive trade negotiations.

by Luis Rijo

Video - Jun 29, 2025 DoubleVerify uncovers $2.5M ShadowBot fraud targeting mobile and CTV

ShadowBot fraud scheme daily fake device signatures chart showing 35M spoofed devices in Q1 2025

Amateur-level bot scheme generates 35 million spoofed devices using 1990s screen resolutions and basic automation.

by Luis Rijo

Social - Jun 29, 2025 Meta mandates SEBI verification for India securities ads

Meta introduces SEBI verification requirements for securities ads targeting India users, effective July 2025.

Meta introduces new verification requirements for securities and investment advertisers targeting Indian users, effective July 31, 2025.

by Luis Rijo

Data - Jun 29, 2025 Russian ISPs throttle Cloudflare traffic to 16KB

Russian ISPs throttle Cloudflare to 16KB, isolating Russia from global internet connectivity

Russian Internet Service Providers implement traffic caps that disrupt digital marketing infrastructure across major web services.

by Luis Rijo

AI - Jun 29, 2025 Meta's $14.8 billion Scale AI deal exposes antitrust vulnerabilities

Mark Zuckerberg surfing digital AI wave as Meta's $14.8B Scale AI deal faces antitrust scrutiny concerns

The structured investment allows Meta to gain de facto control while avoiding traditional merger review.

by Luis Rijo

Data - Jun 29, 2025 Dutch regulator reduces AS Watson fine to €50,000 for cookie violations

Dutch DPA reduces AS Watson's Kruidvat cookie tracking fine to €50K after GDPR Articles 5&6 violations appeal

Dutch authority cuts penalty after company appeals original decision against Kruidvat website tracking practices.

by Luis Rijo

AI - Jun 29, 2025 Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks

AI agents achieve 58% success in single-turn CRM tasks but drop to 35% in multi-turn interactions per Salesforce study.

New benchmark shows significant gaps between current LLM capabilities and real-world business demands across customer service, sales and pricing scenarios.

by Luis Rijo

Video - Jun 29, 2025 Amazon Video Generator gains advanced AI motion for high-action product ads

Amazon Video Generator transforms static product images into dynamic ads showing watches in action on users' wrists.

Amazon announces enhanced Video Generator with realistic motion capture and multi-scene creation for all U.S. advertisers.

by Luis Rijo