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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles
Search   -   Jun 29, 2025 Competition lawyers propose "ladder of investment" approach to dismantle Google search monopoly
Ladder of Investment framework shows 5 steps for search competitors to build independent infrastructure.

Telecommunications strategy adapted for search market could enable competitors to build infrastructure gradually while accessing Google's systems.

by Luis Rijo
AI   -   Jun 29, 2025 Google forces Gemini AI on Workspace users amid pricing complaints
Google Workspace with Gemini AI logo showing mandatory integration that sparked user pricing complaints

Tech industry voices frustration as Google mandates AI features without opt-out options in Workspace subscriptions.

by Luis Rijo
AI   -   Jun 29, 2025 Platform payments fuel AI slop flood across social media
AI-generated cat eating spaghetti demonstrates viral slop content monetized by social platforms

Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.

by Luis Rijo
Social   -   Jun 29, 2025 Meta tests profit-based ROAS optimization for advertisers
Meta Ads Manager dashboard displaying profit margin optimization interface with ROAS metrics and value charts.

Meta introduces value optimization tools allowing advertisers to optimize campaigns based on profit margins rather than purchase size.

by Luis Rijo
Retail   -   Jun 29, 2025 Meta phases out Facebook and Instagram shops checkout by August 2025
Meta shops transition to website checkout affects how customers browse and purchase products on Facebook and Instagram.

Meta transitions shops to website checkout, giving merchants increased control over customer experience while ending on-platform transactions.

by Luis Rijo
Audio   -   Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap
IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Rijo
AI   -   Jun 29, 2025 Court rules Meta used copyrighted books legally for AI training
Judge explains key difference between human reading and AI text processing in Meta copyright ruling

Federal judge grants summary judgment to Meta in landmark copyright case involving book authors and LLM training data.

by Luis Rijo
Search   -   Jun 29, 2025 Google bans countries and states from Business Profile service areas
Google Business Profile service area policy blocks countries and states, allows only local regions.

Updated guidance restricts geographic scope as platform enforces stricter location targeting.

by Luis Rijo
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