Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Telecommunications strategy adapted for search market could enable competitors to build infrastructure gradually while accessing Google's systems.
by Luis Rijo
Tech industry voices frustration as Google mandates AI features without opt-out options in Workspace subscriptions.
by Luis Rijo
Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.
by Luis Rijo
Meta introduces value optimization tools allowing advertisers to optimize campaigns based on profit margins rather than purchase size.
by Luis Rijo
Meta transitions shops to website checkout, giving merchants increased control over customer experience while ending on-platform transactions.
by Luis Rijo
Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.
by Luis Rijo
Federal judge grants summary judgment to Meta in landmark copyright case involving book authors and LLM training data.
by Luis Rijo
Updated guidance restricts geographic scope as platform enforces stricter location targeting.
by Luis Rijo