Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Social - Jun 30, 2025 DoubleVerify debuts social attention measurement with Snap partnership

DoubleVerify launches social media attention measurement with Snapchat, combining eye-tracking data analytics.

First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement.

by Luis Rijo

Audio - Jun 30, 2025 Apple Music marks decade with new 15,000-square-foot studio

Apple Music's new studio features advanced Spatial Audio technology for immersive sound production

Streaming service launches Los Angeles creative hub as audio advertising market grows 23.6% annually.

by Luis Rijo

Video - Jun 30, 2025 YouTube raises minimum live streaming age to 16 years starting July 22

YouTube live streaming now requires users to be 16+ or have adult supervision, effective July 22, 2025.

New policy requires teenagers under 16 to have visible adult supervision during broadcasts while introducing enforcement measures.

by Luis Rijo

Data - Jun 30, 2025 Google Ads API delays mandatory conversion environment field until September

Google Ads API conversion environment diagram showing APP and WEB tracking with September 2025 deadline extension

Google extends implementation deadline for in-app conversion tracking improvements by three months.

by Luis Rijo

Display - Jun 30, 2025 Microsoft Advertising removes over one billion ads in 2024 trust safety drive

Microsoft exec reviews AI-powered ad fraud detection systems targeting deepfake scams and financial threats.

Microsoft's comprehensive enforcement efforts target deepfake scams and financial fraud while strengthening advertiser protections across its platform.

by Luis Rijo

Search - Jun 30, 2025 Google confirms June 2025 core update amid website ranking volatility

Google's June 2025 core update creates ranking volatility across websites with dramatic traffic shifts.

Google officially announced its June 2025 core update yesterday while search tracking tools detect major ranking fluctuations.

by Luis Rijo

Data - Jun 30, 2025 Google streamlines broad match testing with single-campaign experiments

New Google Ads broad match experiments vs custom experiments comparison table showing setup and reporting differences.

Google Ads launches new broad match experiment approach eliminating campaign duplication for faster testing results.

by Luis Rijo

Search - Jun 30, 2025 Google launches new Search Console Insights report

New Google Search Console Insights report shows clicks, impressions, and trending content performance data.

Google replaces standalone beta version with integrated interface for streamlined website performance analysis.

by Luis Rijo