Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Search - Jun 28, 2025 Marketing consultant unveils four-layer SEO framework for 2025 visibility

SEO framework diagram showing AEO, GEO, AIO, and SXO layers for 2025 AI-first search optimization

New AEO, GEO, AIO, and SXO methodology addresses AI-driven search landscape changes targeting marketing professionals.

by Luis Rijo

Data - Jun 28, 2025 Bangladesh finalizes comprehensive data protection ordinance draft

Bangladesh flag symbolizing new Personal Data Protection Ordinance 2025 for digital privacy rights.

Interim government presents Personal Data Protection Ordinance 2025 to cabinet after multi-year development process.

by Luis Rijo

AI - Jun 28, 2025 Google search head reveals "game system" approach as AI mode begins advertising rollout

Google's head of search Liz Reid discusses AI Mode advertising rollout and SEO spam prevention measures.

Google's AI search transformation accelerates with revenue focus while maintaining vigilance against SEO manipulation tactics.

by Luis Rijo

Data - Jun 28, 2025 Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships

Utiq partners with Virgin Media O2 and Vodafone to launch privacy-first advertising in UK market.

Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.

by Luis Rijo

Video - Jun 28, 2025 RTL acquires Sky Deutschland in the largest media deal since 2000

RTL Group will create streaming giant with 11.5 million subscribers to compete against global platforms.

by Luis Rijo

Search - Jun 28, 2025 Google tests preferred sources in Top Stories for personalized news feeds

Google's Preferred Sources feature showing "From your sources" section in mobile Top Stories results with starred publications.

Google's new Labs experiment allows users to star favorite news sources, potentially reshaping how publishers compete for visibility in search results.

by Luis Rijo

AI - Jun 28, 2025 AI models fake understanding while failing basic tasks

AI model correctly defines ABAB rhyme scheme but fails to apply it, demonstrating potemkin understanding

MIT research reveals language models can define concepts but cannot apply them consistently

by Luis Rijo

Display - Jun 28, 2025 Google unveils Offerwall to expand publisher monetization options

Google Offerwall interface showing mobile implementation with rewarded ad option for publisher monetization.

Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.

by Luis Rijo