Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Display - Jun 28, 2025 Google clarifies value-based bidding requirements for Demand Gen campaigns

Google Ads Demand Gen value-based bidding requirements: 50+ conversions needed for advanced strategies

Google specifies conversion thresholds for Demand Gen value bidding, requiring 50+ conversions for advanced strategies.

by Luis Rijo

Data - Jun 28, 2025 UK modernizes data protection with new automated decision framework

UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.

by Luis Rijo

Data - Jun 28, 2025 Google Analytics adds nine new data sources for cost data import

Google Analytics cost data import interface showing nine new beta data sources including BigQuery and Amazon S3.

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

by Luis Rijo

AI - Jun 28, 2025 "People will figure it out": Google CEO on publisher compensation future

Google CEO Sundar Pichai amid declining publisher traffic and AI marketplace transformation concerns

Google executive suggests creators will develop content specifically for artificial intelligence platforms during industry summit.

by Luis Rijo

Data - Jun 28, 2025 Google Ad Manager expands postal code targeting to Spain and Italy

Spain and Italy maps showing postal code targeting zones with location pins for digital advertising

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

by Luis Rijo

Data - Jun 28, 2025 Google AdMob cuts historical data retention periods for mobile publishers

AdMob Policy Center dashboard showing classified policy, regulatory, and advertiser preference alerts for publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

by Luis Rijo

Search - Jun 27, 2025 Google announces Restricted Access Features for AdSense Search

AdSense RAF strike system flowchart showing publisher account status progression from qualified to revoked.

Google launches tiered access system limiting advanced search advertising features based on publisher compliance records.

by Luis Rijo

AI - Jun 27, 2025 Claude artifacts expand to enable AI-powered app creation

AI-powered dream interpreter app built with Claude Artifacts - no coding required, shareable instantly

Interactive development platform eliminates deployment complexity while enabling cost-free app sharing.

by Luis Rijo