Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

AI - Jun 24, 2025 Google launches AI Mode in India with multimodal search capabilities

Google homepage displaying new AI Mode button with colorful gradient design in search bar interface.

Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy.

by Luis Rijo

Search - Jun 23, 2025 Google Ads tests compact segment dropdown menu in advertiser console

Google Ads old vs new compact segment dropdown menu interface comparison showing reduced visual space usage

New interface reduces visual space while maintaining functionality across campaign analytics

by Luis Rijo

Data - Jun 23, 2025 Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

by Luis Rijo

AI - Jun 23, 2025 Google executive defends AI search features amid publisher traffic concerns

Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration.

by Luis Rijo

AI - Jun 23, 2025 Australia concludes major digital platform inquiry with 35 recommendations

Big Tech platforms expand across AI, cloud, gaming and digital services as regulators target market dominance.

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

by Luis Rijo

Display - Jun 22, 2025 Equativ completes Sharethrough integration to create global media platform

Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.

by Luis Rijo

Social - Jun 22, 2025 Meta launches opportunity score globally for all advertisers

Meta's opportunity score interface showing 79-point rating with AI recommendations for campaign optimization.

Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.

by Luis Rijo

Display - Jun 22, 2025 French agency achieves 7% cost efficiency boost with attention-based bidding in DV360

Laura Delias and Pascaline Montigny discuss attention-based bidding success in DV360 podcast episode

EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

by Luis Rijo