India's AR developer community grows 50% in two years, leads global creation
Snap Inc. reports India tops global AR lens creation, as developer community expands beyond major cities into tier 2 and 3 regions.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Pinterest hits first billion-dollar quarter as user base reaches new record
Social platform reports 18% revenue growth and record 553 million monthly users in Q4 2024 financial results.
-
TripleLift appoints tech veteran Dave Helmreich as chief executive officer
Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
-
Yahoo returns to Super Bowl advertising after 22-year hiatus
Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
-
Google speeds up search with new prefetching system
Google Search implements Speculation Rules API to reduce page load times by up to 67 milliseconds for search results.
-
Meta unveils global anti-scam system to combat Valentine's Day fraud
Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.
-
Amazon releases SQL generator for Marketing Cloud platform
Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.
-
Ad Creative ID Framework gains support from major ad registries
IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
-
YouTube's search traffic accounts for less than 1% of total views
New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
-
Google Search Central integrates Analytics with Search Console data
Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.
-
Chrome dominates Q4 2024 browser market with 64.7% share
New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.
-
Pinterest reports 3.6x higher engagement for dual-placement advertising
New data shows combined home and search feed placements drive increased brand awareness and user engagement on Pinterest.
