Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Video - Jun 22, 2025 Microsoft's Xandr DSP closure opens doors for independent players

Adform CTO Jochen Schlosser explains open web opportunities on ExchangeWire whiteboard session

Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

by Luis Rijo

Display - Jun 22, 2025 Former Google exec exposes ad empire's secret schemes in new book

Yield book cover by Ari Paparo exposing Google's advertising dominance through secret market schemes

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.

by Luis Rijo

Display - Jun 22, 2025 Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration

Meta enables SKAdNetwork 4.0 with 3 postbacks, extended 35-day attribution windows, and coarse conversion values for iOS ads.

Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.

by Luis Rijo

Retail - Jun 21, 2025 Criteo debuts auction-based display ads for retail media flexibility

Criteo's auction-based display ads enable real-time bidding across major retailers like Costco and Shipt.

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.

by Luis Rijo

Social - Jun 21, 2025 Meta announces generative AI advances for advertisers at Cannes Lions

Meta's new Creative Sticker CTA and Virtual Try-on features showcase AI-powered advertising innovations.

Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.

by Luis Rijo

AI - Jun 21, 2025 Quora opens first AI automation engineer role for internal productivity

Quora CEO Adam D'Angelo announces new AI automation engineer role to boost company productivity

Quora announces single AI automation engineer position to automate manual work and increase productivity across company operations.

by Luis Rijo

Display - Jun 21, 2025 Google faces first private collateral estoppel motion after monopoly ruling

Google antitrust collateral estoppel explained: how courts prevent relitigating decided facts

Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct.

by Luis Rijo

Data - Jun 21, 2025 DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo browser displays scam warning blocking fraudulent site attempting financial deception

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

by Luis Rijo