Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

AI - Jun 18, 2025 ChatGPT could overtake Google search traffic by 2030

ChatGPT traffic projection shows potential to surpass Google by October 2030 based on Similarweb data analysis.

Industry analyst predicts decisive shift as AI reshapes marketing landscape.

by Luis Rijo

Social - Jun 18, 2025 YouTube rolls out shopping product stickers globally for shorts creators

YouTube Shorts mobile interface showing new Shopping Product sticker selection with Q&A, Add yours, Poll options

YouTube upgrades shopping button on Shorts with product stickers showing 40% increase in clicks during US testing phase.

by Luis Rijo

Search - Jun 18, 2025 SEO expert releases AI search content optimization checklist

AI search optimization icons showing 8 key areas: chunks, synthesis, citations, topic clusters, multimedia

SEO consultant Aleyda Solis unveils comprehensive 8-point framework for optimizing content for AI search engines.

by Luis Rijo

Data - Jun 18, 2025 DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

by Luis Rijo

Data - Jun 18, 2025 Google updates DV360 to reflect Scope3 acquisition of Adloox

Third-party prebid provider undergoes complete rebranding across platform in July 2025.

by Luis Rijo

Display - Jun 17, 2025 Uber opens Journey Ads inventory to programmatic buyers across 10 European markets

Uber expands programmatic Journey Ads access across Europe via Google DV360 and Trade Desk partnerships June 2025.

by Luis Rijo

Data - Jun 17, 2025 UK data regulator hits 23andMe with £2.31 million fine for genetic breach

DNA double helix with red security warnings and broken locks showing genetic data breach vulnerability

ICO fines genetic testing firm £2.31M after credential stuffing attack exposed 155,592 UK customers' DNA data over 5 months.

by Luis Rijo

AI - Jun 17, 2025 New benchmark reveals AI coding limitations despite industry claims

AI models achieve 0% on hard coding problems, with best model reaching only 53.5% on medium difficulty tasks.

Large language models fail to solve hard programming problems in rigorous testing environment designed by competition medalists.

by Luis Rijo