Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Data - Jun 17, 2025 Google AI Mode now counts toward Search Console totals

Google Search Console dashboard showing AI Mode integration with performance metrics and traffic data

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

by Luis Rijo

Social - Jun 17, 2025 YouTube expands Communities feature to all eligible creators

YouTube creator enables My Community feature in channel settings to allow viewer posts and engagement.

Platform makes dedicated engagement spaces available across all channels with post access.

by Luis Rijo

AI - Jun 17, 2025 Mattel partners with OpenAI to develop AI-powered toys and experiences

AI-powered Barbie doll with holographic circuits and digital interfaces from Mattel-OpenAI partnership

Partnership announced June 12 brings artificial intelligence to iconic brand portfolio including Barbie and Hot Wheels.

by Luis Rijo

Video - Jun 17, 2025 Trade Desk expands AI creative marketplace with Rembrand partnership

The Trade Desk integrates Rembrand's spatially-aware AI technology for Virtual Product Ads within its Kokai platform.

by Luis Rijo

Retail - Jun 17, 2025 Amazon Prime Day 2025 extends to four days for first time

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

by Luis Rijo

Data - Jun 17, 2025 German DPAs face court action over 'Pay or OK' inactivity

Pay or OK consent banner on German news site forcing users to pay or accept tracking. Copyright: noyb

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

by Luis Rijo

Data - Jun 17, 2025 European anti-fraud programmes prevented €3.45B losses in 2023

European ad industry would lose €5B to invalid traffic without current anti-fraud standards and programmes.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

by Luis Rijo

Video - Jun 17, 2025 YouTube follow-on views optimization launches in Demand Gen campaigns

YouTube follow-on views optimization in Demand Gen campaigns targets engaged viewers for channel growth.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

by Luis Rijo