Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Video - Jun 20, 2025 Anjali Sud

Profile of Tubi's CEO. Background and Early Life.

by Luis Rijo

Video - Jun 19, 2025 Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

by Luis Rijo

Data - Jun 18, 2025 German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

by Luis Rijo

AI - Jun 18, 2025 Workers seek AI automation for low-value repetitive tasks, study finds

Workers prefer AI automation for repetitive tasks like data entry while keeping creative work themselves.

Stanford research reveals 69% cite freeing time for high-value work as primary automation motivation.

by Luis Rijo

DOOH - Jun 18, 2025 Adform launches DOOH planner with inventory visualization

Digital billboard displays Adform's DOOH visual planning interface launch announcement in urban nighttime setting

Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

by Luis Rijo

AI - Jun 18, 2025 Google explains "great decoupling" of search clicks and impressions

Google explains AI Overviews impact as search impressions rise while Google consumes web traffic

AI overviews create unprecedented split between visibility and website traffic as Googler addresses industry concerns.

by Luis Rijo

AI - Jun 18, 2025 Study reveals concerning cognitive effects of using ChatGPT for essay writing

Brain scans show ChatGPT users have weaker neural connections than those writing without AI assistance.

MIT research shows LLM assistance reduces brain connectivity and memory retention in student essay writing tasks.

by Luis Rijo

Video - Jun 18, 2025 UK broadcasters plan unified self-service TV advertising marketplace

Sky, Channel 4, ITV and Comcast Advertising logos announce unified TV marketplace for SMEs in 2026

Sky, Channel 4 and ITV join forces with Comcast technology to democratize television advertising access for small businesses starting 2026.

by Luis Rijo