Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9557 Articles

Data - Jun 17, 2025 European anti-fraud programmes prevented €3.45B losses in 2023

European ad industry would lose €5B to invalid traffic without current anti-fraud standards and programmes.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

by Luis Rijo

Video - Jun 17, 2025 YouTube follow-on views optimization launches in Demand Gen campaigns

YouTube follow-on views optimization in Demand Gen campaigns targets engaged viewers for channel growth.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

by Luis Rijo

Display - Jun 17, 2025 Google quietly rolls out Target CPC bidding for Demand Gen campaigns

Target CPC bidding strategy for Demand Gen campaigns enables click-focused optimization across Google's visual ad inventory.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

by Luis Rijo

Search - Jun 17, 2025 Ahrefs study finds AI search visitors convert 23x higher than organic traffic

AI search traffic growth chart showing ChatGPT dominance over 12 months with dramatic May 2025 spike

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

by Luis Rijo

Data - Jun 17, 2025 France proposes stricter email tracking consent rules

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

by Luis Rijo

Video - Jun 17, 2025 Disney inventory to become available on Amazon DSP

Disney and Amazon Ads logos announcing strategic integration for premium streaming inventory access.

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

by Luis Rijo

Display - Jun 16, 2025 Dutch court confirms Apple's antitrust violation in dating apps case

Rotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.

by Luis Rijo

Data - Jun 16, 2025 Snowflake and Acxiom announce plans to transform AI marketing infrastructure

Strategic partnership visualization showing Snowflake AI Data Cloud integrating with Acxiom marketing tools.

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

by Luis Rijo