TCL and PubMatic partner to enhance live sports advertising
TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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EU-US data deal faces uncertainty as Trump administration takes action
The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..
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Valentine's Day shopping trends and regional preferences in 2024
Insights into Valentine's Day shopping patterns, regional preferences, and emerging trends in 2024.
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Major privacy breakthrough transforms digital advertising data sharing
IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.
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Meta and FADA partnership transforms auto retail with 10,000 digitally enabled dealers
Meta's collaboration with Indian auto dealers surpasses targets as digital tools drive 32% boost in lead generation efficiency.
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Google tightens advertising rules to protect minors across its platforms
Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.
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Equativ's Maestro platform aims to solve digital advertising data loss
New platform features aim to address data loss and targeting challenges in programmatic advertising, with focus on SSP-level solutions.
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X unveils dedicated video tab to capture short-form creators
New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.
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Modern charts and enhanced data controls transform Looker Studio's visualization power
Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.
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New AR creator challenge offers $10,000 prize pool to fuel humor innovation
Snap launches Challenge Tags with first humor-focused competition, while introducing student discounts for Spectacles program.
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Comcast unveils $70 sports package
New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.
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Automotive advertisers gain deeper insights into TV ad performance
Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
