FuboTV Inc. (NYSE: FUBO) announced on April 23, 2026, that it is developing its user-configured Multiview feature for select LG smart TVs, positioning itself to become the first virtual multichannel video programming distributor (vMVPD) to bring fully customizable simultaneous multistream viewing to LG's platform ahead of the 2026 football season. The announcement adds a meaningful new hardware category to Multiview's existing device footprint, which currently covers Apple TV and select Roku devices.

What Multiview actually does

At its core, Multiview allows Fubo subscribers to select and stream up to four live channels at the same time on a single screen. That four-channel ceiling is not unusual in the streaming space - YouTube TV, for example, has rolled out multiview capabilities - but the feature set around it matters. According to the announcement, Fubo's implementation is fully user-configurable and covers every channel in a subscriber's Fubo package, not just a curated subset. That is a meaningful technical distinction. Several competing multiview products on other streaming platforms restrict which channels can appear in the split-screen environment, typically limiting the layout to preset combinations that the platform defines in advance. Fubo's approach hands that control to the viewer.

The architecture required to support this differs from preset multiview. When a platform offers preset combinations, it can predefine the streams and reduce the rendering complexity. A fully configurable system requires the client application to dynamically compose up to four independent live streams in real time, managing separate buffer states, synchronization offsets, and audio switching - while maintaining a responsive user interface. Scaling this across a hardware category as broad as LG's smart TV lineup introduces additional complexity. Different LG model generations run different versions of webOS, LG's proprietary operating system, with varying amounts of available RAM and GPU resources.

Which LG TVs are in scope

Fubo specified that Multiview development is targeting LG TVs from the 2024 and 2025 model years, as well as newer models carrying 4K or 8K resolution specifications. Older LG smart TVs are not part of the current plan. This model-year restriction is consistent with how streaming applications have historically managed feature rollouts across heterogeneous smart TV hardware. Older webOS versions lack the processing headroom or API access to reliably handle simultaneous multi-feed decoding. LG's 2024 and 2025 lineups cover a wide range of screen sizes and price tiers but share a common webOS version base and hardware generation that makes parallel stream management feasible.

The 4K and 8K model requirement within those model years further narrows the eligible population but also reflects a technical reality. Streaming four live channels simultaneously at acceptable resolution requires significant decoding capacity. Even if each of the four sub-streams is rendered at a fraction of the full display resolution, the combined decode and render pipeline represents a substantial workload. 8K models, which carry the most capable processors in LG's lineup, are well-positioned for this use case. Whether 4K models at the lower end of the 2024 range will deliver the same experience as flagship 4K OLED units remains to be seen once the feature reaches consumers.

Fubo's hardware expansion strategy

The LG announcement is not an isolated product decision. It is part of a longer trajectory in how Fubo has been extending Multiview to successive hardware categories. According to the company, Fubo first launched Multiview on Apple TV in 2020, making it the first vMVPD to offer user-configurable simultaneous multistream viewing. That was six years ago. The Roku expansion followed significantly later - Fubo announced the Multiview beta on select Roku devices on September 26, 2024, again claiming the distinction of being the first vMVPD to bring the feature to Roku, which the company described as America's most popular streaming platform.

LG is now the third hardware ecosystem in this sequence. The company has not disclosed which specific LG smart TV SKUs beyond the model year and resolution criteria will be supported at launch, nor has it provided a specific launch date beyond the framing of "ahead of the 2026 football season." That framing places the expected availability window roughly in late summer or early fall 2026, aligning with the NFL regular season start, historically one of the highest-demand periods for live sports streaming.

Isaac Josephson, senior vice president of product management at Fubo, addressed the announcement directly. According to the press release, Josephson said: "Multiview, one of our fan-favorite features, is expected to arrive on LG TVs in time for football season. With Multiview on Fubo, LG consumers will be able to personalize their own streaming experience, no matter what type of content they want to watch. We also think Multiview is a perfect companion to fantasy sports, ensuring fans can track their players all season long."

The fantasy sports reference is commercially deliberate. Fantasy football participants monitoring multiple games simultaneously represent a high-engagement demographic with above-average streaming session lengths. For advertisers, session length correlates with ad exposure frequency. The ability to keep four live feeds active at once without switching channels also reduces the likelihood of a subscriber abandoning the platform mid-session.

Fubo's corporate context

The LG Multiview announcement arrives as Fubo operates within a substantially different corporate structure than it did when the feature first launched. FuboTV Inc. completed its merger with Disney's Hulu + Live TV on October 29, 2025, creating the sixth-largest pay TV provider in the United States with nearly 6 million subscribers in North America. Disney holds approximately 70% interest in the combined entity, with existing Fubo shareholders retaining approximately 30%. The company is listed on the NYSE under ticker FUBO and describes itself, according to UBS estimates, as the sixth-largest pay TV company in the United States.

The platform now owns three distinct streaming brands: Fubo, which carries the sports-first positioning; Hulu + Live TV, which covers entertainment; and Molotov, which operates in France. The merger fundamentally transformed the company from an independent challenger - one that had filed an antitrust lawsuit against Disney, Fox Corporation, and Warner Bros. Discovery over the proposed Venu Sports joint venture - into a Disney affiliate. A January 6, 2025 settlement resulted in a $220 million one-time payment to Fubo and a carriage agreement for Disney's channel suite.

Fubo's mobile app underwent a major overhaul on April 9, 2026, just two weeks before the LG announcement. That update introduced AI-driven live video carousels in the home screen, vertical video Team Channels, expanded Game Alerts surfacing key plays in real time, and breaking news push notifications linked directly to live coverage. Each feature uses Fubo's internally developed AI models rather than third-party tools. The LG Multiview development and the mobile app overhaul together suggest a coordinated product push across both device categories ahead of the fall sports calendar.

The vMVPD landscape for live sports

Fubo's sports-first positioning sits within a rapidly consolidating live TV streaming market. The company faces competition from YouTube TV and other vMVPD services. YouTube TV has its own multiview product and, according to reporting by The Streamable, began a phased rollout of a fully customizable multiview in late April 2026 - effectively at the same time as Fubo's LG announcement. The competitive overlap is direct.

The distinction Fubo is pressing is device reach and customizability. YouTube TV's multiview rollout reportedly came with fewer device restrictions initially, but Fubo's claim of full user-configurability across all channels in the package remains a differentiator if the LG implementation delivers on it. What neither company has yet resolved for consumers is whether simultaneous four-channel streaming at acceptable quality is practically achievable on mainstream smart TV hardware, particularly at peak viewing hours.

For the marketing and advertising community, the multiview feature carries implications beyond subscriber experience. Live sports content on streaming platforms has attracted growing programmatic advertising investment, with live sports activity on platforms like PubMatic more than tripling in the first half of 2025 compared to the same period in 2024. A subscriber watching four live sports feeds simultaneously creates a distinct advertising context that existing ad server infrastructure was not originally designed to handle - four concurrent streams implies four concurrent ad pods, with frequency capping, competitive separation, and measurement attribution all requiring adaptation.

CTV advertising spending approached $33.35 billion in 2025, with CTV's share of media budgets doubling from 14% in 2023 to 28%. Fubo's sports-focused subscriber base sits within that growth curve, and the LG partnership extends the platform's addressable inventory across one of the world's largest smart TV manufacturers. LG Ad Solutions operates a network of LG smart TVs worldwide and maintains advertising relationships across its device ecosystem, including through its Automated Content Recognition data infrastructure. The relationship between Fubo's streaming application and LG's advertising platform is not explicitly described in the announcement, but the intersection of these two product strategies within LG's hardware environment is notable for buyers of CTV inventory.

LG's smart TV advertising ecosystem has been expanding aggressively, with 60% year-over-year growth in advertisers using home screen placements reported in November 2025. Nearly 97% of LG smart TV users begin viewing sessions on the home screen, visiting it an average of three times per day. Fubo's application, once Multiview is available, will occupy a different layer of the LG experience - inside the app rather than on the home screen - but the broader LG device audience is one that advertisers are actively pursuing through multiple channels simultaneously.

The Spend (https://thespend.net), which covers the business of media buying, has noted the expanding role of live sports inventory in CTV budget allocation decisions. The Fubo LG expansion represents an incremental increase in addressable live sports inventory on a hardware platform that advertisers are already prioritizing, and it arrives during a period when fantasy sports engagement is measurably driving session duration metrics for sports streaming services.

Device compatibility and subscriber expectations

From a subscriber perspective, the model-year restriction introduces a practical complication. Many Fubo subscribers who own LG TVs may own models that predate the 2024 cutoff and will not be eligible for the feature. The company has not indicated any plans to extend support to older LG hardware. This is consistent with how Fubo handled the Roku rollout - the September 2024 Roku launch covered select devices rather than the full Roku hardware catalog.

Fubo has not specified which exact LG models within the 2024 and 2025 range are confirmed for support. The webOS version installed on the device, available storage, and processor type all influence whether the feature will work reliably. Subscribers with LG C4 or G4 OLED models from 2024, for example, are likely to be well within the hardware requirements. Budget LG QNED or NanoCell models from 2024 occupy a different hardware tier and may present implementation challenges.

The 2026 football season framing also encompasses college football, which begins in August, alongside the NFL regular season, which typically kicks off in September. If Fubo targets the college football start, the development timeline is compressed. If the NFL opener is the target, there is additional runway. The company has not distinguished between these two milestones publicly.

Timeline

Summary

Who: FuboTV Inc. (NYSE: FUBO), a Disney-majority-owned live TV streaming company operating as Fubo, announced the development in New York. Isaac Josephson, senior vice president of product management, spoke to the feature's expected timing and positioning.

What: Fubo is developing its user-configured Multiview feature for select LG smart TVs, covering 2024, 2025 and newer 4K and 8K models. The feature allows subscribers to stream up to four live channels simultaneously with full user control over channel selection across the entire Fubo channel lineup. Fubo expects to be the first vMVPD to launch Multiview with LG.

When: The announcement was made on April 23, 2026. The feature is expected to launch ahead of the 2026 football season, placing the anticipated availability in late summer or early fall 2026.

Where: The feature will be available on select LG smart TVs in markets where Fubo operates. No geographic breakdown beyond the existing Fubo footprint was provided. Multiview is currently live on Apple TV and select Roku devices.

Why: Fubo is extending Multiview to LG's hardware ecosystem to capture a larger share of the live sports viewing audience, with particular emphasis on fantasy sports users who benefit from monitoring multiple games simultaneously. The timing aligns with the NFL and college football seasons, the highest-demand periods for live sports streaming, and the LG expansion broadens Fubo's addressable subscriber base across one of the most widely deployed smart TV platforms in the United States.

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