Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9558 Articles

Search - Jun 15, 2025 Google begins testing AI Mode button directly in homepage search bar

Google homepage displays new AI Mode button in search bar with colorful gradient design during testing phase.

Google homepage AI Mode button could mark biggest interface change since site's inception.

by Luis Rijo

Video - Jun 15, 2025 DoubleVerify unveils AI-powered solution for video advertising optimization

AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

by Luis Rijo

Jun 15, 2025 IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement

New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.

by Luis Rijo

Video - Jun 15, 2025 Snapchat launches Lens+ subscription tier for premium AR experiences

Snapchat Lens+ premium AR experience shows woman with pug using exclusive AI video lens effects

Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.

by Luis Rijo

Data - Jun 15, 2025 Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

by Luis Rijo

Video - Jun 15, 2025 FreeWheel expands premium CTV marketplace partnerships

Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.

by Luis Rijo

AI - Jun 15, 2025 Taboola launches DeeperDive AI answer engine for publishers

Four days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.

by Luis Rijo

Data - Jun 15, 2025 esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

by Luis Rijo