LiveRamp powers first casino media network with Mohegan
Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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First-party data becomes crucial for business growth in 2025
New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
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ChatGPT Tasks launches beta for automated task scheduling
OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.
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Meta begins advertising test program on Threads app
Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.
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Netflix raises prices amid strong profits, low cancellation rates
Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
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UK data watchdog allows 'consent or pay' model for online publishers
ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.
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Google's updated search quality guidelines add 11 pages about spam policies
Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.
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Meta removes detailed targeting exclusions for ad accounts
Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.
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Meta simplifies Instagram and marketing API integrations
Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.
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DV360: New tools for privacy-focused advertising
Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.
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New option to add WhatsApp to Meta’s accounts center
Meta introduces a new option to link WhatsApp to its accounts center, enabling cross-posting and single sign-on.
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TCL and PubMatic partner to enhance live sports advertising
TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
