Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9561 Articles

Retail - May 31, 2025 Walmart allows Amazon fulfillment for cross-platform sales

Walmart Marketplace now allows Amazon MCF for order fulfillment with neutral packaging requirements

E-commerce sellers can now use Amazon's MCF service to fulfill Walmart orders under specific conditions.

by Luis Rijo

Data - May 31, 2025 DoubleVerify fraud lawsuit shakes digital ad verification market

DoubleVerify lawsuit alleges fraud in digital ad verification amid 65% stock decline and bot detection failures.

DoubleVerify faces class action lawsuit alleging systematic fraud and ineffective bot detection amid 36% stock plunge.

by Luis Rijo

Search - May 31, 2025 Google releases AI Max for Search campaigns implementation guide

Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

by Luis Rijo

Search - May 30, 2025 Google Ads performance max channel reporting now live in select accounts

Channel performance reporting interface shows 783,524 impressions across Google's advertising networks

Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.

by Luis Rijo

AI - May 30, 2025 Google AI overviews cut traffic by 34% as publishers demand action

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

by Luis Rijo

Data - May 30, 2025 German court clarifies cookie banner compliance requirements

German court ruling transforms cookie consent: eliminates dark patterns, mandates equal reject/accept buttons.

Appeals court ruling challenges data authority's broad interpretation of consent mandates.

by Luis Rijo

Display - May 30, 2025 Digital advertising 'defied economic gravity' with €118.9bn growth

European digital advertising market breakdown by category showing €118.9bn total with video leading at €28.8bn growth.

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

by Luis Rijo

AI - May 30, 2025 SEO experts really need to stop making up new acronyms

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

by Luis Rijo