GumGum launches new video ad integration with Fuse Media for diverse audiences
Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google updates global gambling ad policies following Nigerian court ruling
Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.
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Amazon introduces SQL generator for Marketing Cloud to streamline data analysis
New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.
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Blubrry Podcasting unveils commission-based model for podcast monetization
Partnership with CodeADX introduces new revenue structure allowing podcasters to earn up to 25% commission on listener purchases.
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LinkedIn adds advanced attribution and lead optimization features
LinkedIn unveils four major updates to its advertising platform, including data-driven attribution and qualified leads optimization tools.
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Microsoft introduces first-party data solutions for retailers
Microsoft Advertising launches Curate for Commerce and Sponsored Promotions by Brands to help retailers monetize first-party data.
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Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings
Apple details privacy measures for Siri following class action settlement over voice recording allegations.
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X appoints former Verizon executive as global head of advertising innovation
Two key appointments at X announced during CES 2025, with John Nitti leading advertising innovation and data strategies.
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Looker Studio expands data visualization capabilities with enhanced field limits
Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.
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California adds new rules to combat AI deepfakes in elections
New law requires online platforms to remove AI-generated deceptive content within 72 hours during election periods starting January 2025.
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Meta CEO reveals government pressure behind years of content suppression
Mark Zuckerberg details how Biden administration officials demanded removal of truthful content about vaccine side effects.
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New YouTube monthly frequency targets differ from standard frequency capping
Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
