Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9562 Articles

AI - May 30, 2025 SEO experts really need to stop making up new acronyms

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

by Luis Rijo

AI - May 30, 2025 Claude adds voice mode to mobile apps

Anthropic launches voice conversations on Claude mobile apps for iOS and Android users.

by Luis Rijo

Video - May 30, 2025 European digital ads hit €118.9bn with 16% growth in 2024

Europe: Quarterly Digital Ad Spend Growth (YoY)

Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.

by Luis Rijo

Search - May 29, 2025 Business Insider cuts 21% of staff citing traffic sensitivity

Business Insider layoffs visualization showing 21% workforce reduction, traffic sensitivity issues, and strategic restructuring with AI integration.

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

by Luis Rijo

AI - May 29, 2025 Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising

ASCII diagram showing ads.txt fraud network where AI sites copy legitimate publisher files to steal ad revenue

DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.

by Luis Rijo

Retail - May 29, 2025 Google launches AI Mode with virtual try-on using personal photos

Virtual try-on interface showing Google's new AI shopping feature with photo upload requirements

New Google AI shopping features include virtual fitting rooms and agentic checkout systems.

by Luis Rijo

AI - May 29, 2025 Anthropic launches free prompt engineering course

Anthropic's free 9-chapter interactive prompt engineering course for AI professionals and marketers

Anthropic releases comprehensive 9-chapter interactive course teaching prompt engineering fundamentals and advanced techniques.

by Luis Rijo

Search - May 29, 2025 Google launches brand profile management tools for select e-commerce retailers

New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.

by Luis Rijo