Ad tech firms integrate telco-powered consent system for audience targeting
Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Bauer Media expands European reach with Clear Channel Europe-North acquisition
German media group Bauer Media agrees to acquire Clear Channel Europe-North, adding 110,000 advertising sites across Europe.
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Google Local Services Ads removes key features for tax specialists
Major changes announced to Local Services Ads platform impact tax specialist advertisers as key lead tracking features are discontinued.
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Google Search Console adds export functionality to 24-hour performance view
Search Console updates 24-hour performance reports with data export capabilities, responding to user feedback for granular analysis.
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Netflix granted patent for dynamic trailer personalization system
Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.
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Managing multifunctional AI requires flexible regulatory approaches, researchers say
New research highlights challenges in regulating AI systems that can perform multiple functions, calling for adaptable oversight methods.
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Google's organic news challenges hit smaller publishers hard
Analysis shows Google's helpful content update limits visibility for original reporting, even when stories are widely cited by major media outlets.
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ECN and VIOOH partnership brings programmatic digital out-of-home to European offices
Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.
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Disney launches data platform to unify advertising insights across properties
Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.
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Disney launches certification for live streaming ads
New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.
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Reddit launches AMA Ads format for brand engagement
Social platform introduces advertising format for Ask Me Anything sessions, aiming to streamline brand-community interactions.
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Getty Images and Shutterstock to merge in $3.7 billion deal
Historic merger combines two leading visual content companies with expected annual cost synergies of $150-200 million by year three.
