Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9562 Articles

Audio - May 29, 2025 NotebookLM mobile app launch extends Google's AI research assistant

NotebookLM mobile app interface showing recent research notebooks with offline audio playback features

Google releases iOS and Android apps for AI research tool supporting offline audio playback and cross-platform sharing.

by Luis Rijo

Retail - May 29, 2025 Google launches accelerated checkout for US Demand Gen campaigns

Mobile checkout flow showing Google's accelerated purchase path from product ads to payment screen

Accelerated checkout experience debuts for Demand Gen campaigns, delivering 11% conversion value boost with streamlined purchase paths

by Luis Rijo

Video - May 29, 2025 Google advances AI creative tools for marketers

Google unveils four AI-powered creative solutions designed to transform advertising campaigns and boost business growth.

by Luis Rijo

Retail - May 29, 2025 Google adds AI tools to help merchants boost sales

Google Merchant Center AI tools workflow: from product catalog to automated insights, promotions and sales growth

New automated tools promise performance forecasting and promotion optimization.

by Luis Rijo

Search - May 29, 2025 Rumble loses $2 billion antitrust lawsuit against Google

Federal court dismisses Rumble's $2B antitrust lawsuit against Google due to statute of limitations

Federal court dismisses video platform's monopolization claims citing statute of limitations.

by Luis Rijo

Search - May 28, 2025 Google CEO predicts web transformation as AI agents reshape browsing

Google CEO Pichai explains web shift from direct browsing to AI-mediated database interactions

Sundar Pichai discusses web's future amid 45% page growth while publishers clash over AI features reducing traffic.

by Luis Rijo

Search - May 28, 2025 Click-through rates plummet as search platforms hoard traffic

ASCII diagram showing Google's 63% traffic dominance and declining click-through rates to independent websites.

Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users.

by Luis Rijo

Search - May 26, 2025 Google streamlines debt services verification in six countries

Google integrates debt services verification into broader financial framework starting June 2, affecting advertisers in Australia, Brazil, Germany, Ireland, South Korea, and Spain.

by Luis Rijo