Luis Rijo

Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.

Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.

Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.

Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.

Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles.

Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.

Germany's DSA coordinator converted just 1.3% of 2,033 complaints into proceedings and issued zero fines in 2025, its first full year enforcing the regulation.

Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.