Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9566 Articles

Data - May 15, 2025 Belgian court limits IAB Europe's role in TCF framework

OpenRTB ecosystem diagram showing buy-side and sell-side connections in programmatic advertising technology

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.

by Luis Rijo

Video - May 15, 2025 Universal Ads unveils $5 million incrementality fund for e-commerce growth

A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.

by Luis Rijo

Data - May 15, 2025 Apple brings expert ratings to Maps with MICHELIN Guide integration

Apple Maps shows MICHELIN Guide integration with restaurant filters and detailed place cards for dining spots

Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.

by Luis Rijo

Data - May 15, 2025 Microsoft Clarity bridges ad gap with AI insights

Microsoft Clarity's AI-driven Campaign Insights showing mobile optimization recommendation with analytics data

New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.

by Luis Rijo

Display - May 14, 2025 Redfin taps Magnite for advertising tech

Redfin and Magnite partnership visualized: real estate data meets programmatic ad technology

Residential real estate brokerage partners with ad tech giant to build commerce media network.

by Luis Rijo

AI - May 14, 2025 AI helps marketers save $3,520 annually per employee, study finds

Infographic showing how marketers leverage AI time savings, with 61% improving work quality and 49% enhancing work-life balance.RetryClaude can make mistakes. Please double-check responses.

Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.

by Luis Rijo

Display - May 14, 2025 The Trade Desk launches OpenSincera for greater ad transparency

Free tool aims to provide industrywide visibility into digital advertising performance metrics.

by Luis Rijo

Search - May 14, 2025 Google's AI Overviews face significant spam problem

Google's AI Overviews showing spam problem: self-promotional "best SEO agency" links from same company dominating search results.

A concerning pattern of manipulation threatens Google's most prominent AI feature.

by Luis Rijo