Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9562 Articles

Search - May 16, 2025 Most users only read top third of Google AI Overviews

Google AI Overview heatmap showing 30% median scroll depth with attention concentrated at the top

New study reveals users prioritize trust over relevance when evaluating search results.

by Luis Rijo

Retail - May 16, 2025 Amazon's AI now scans brand websites for compliance violations

Amazon's automated system tracks product claims outside the marketplace, creating new compliance challenges for sellers.

by Luis Rijo

Data - May 15, 2025 Amazon expands brand measurement tool to Japanese market

Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.

by Luis Rijo

AI - May 15, 2025 Meta faces legal battle as noyb sends cease and desist over AI training

Key legal challenges in noyb's cease and desist to Meta over AI training data use under GDPR regulations.

Privacy group demands opt-in consent as Meta plans to use EU user data from May 27.

by Luis Rijo

Data - May 15, 2025 Belgian court limits IAB Europe's role in TCF framework

OpenRTB ecosystem diagram showing buy-side and sell-side connections in programmatic advertising technology

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.

by Luis Rijo

Video - May 15, 2025 Universal Ads unveils $5 million incrementality fund for e-commerce growth

A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.

by Luis Rijo

Data - May 15, 2025 Apple brings expert ratings to Maps with MICHELIN Guide integration

Apple Maps shows MICHELIN Guide integration with restaurant filters and detailed place cards for dining spots

Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.

by Luis Rijo

Data - May 15, 2025 Microsoft Clarity bridges ad gap with AI insights

Microsoft Clarity's AI-driven Campaign Insights showing mobile optimization recommendation with analytics data

New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.

by Luis Rijo