ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem
Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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VW software subsidiary exposes data of 800,000 electric vehicles
Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe
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Google AdSense tests new offerwall system to monetize content through rewarded ads
Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.
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Google updates prohibited use policy for generative AI with clearer guidelines
New policy changes focus on security, privacy and content restrictions while allowing exceptions for educational and research use.
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Swiss media houses join Google News Showcase amid market concentration concerns
Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.
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Understanding AdSense Ad Serving Limits
An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.
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Apple's $20 billion search comfort zone
Analysis of how Google's lucrative search deal may have discouraged Apple from developing search technology innovations.
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UK cryptocurrency exchanges gain advertising clearance under new Google policy
New Google policy allows UK cryptocurrency exchanges to advertise starting January 2025, with FCA registration requirement.
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Google DeepMind unveils Project Astra as next-generation AI assistant
Project Astra integrates visual, auditory, and language capabilities into a unified AI system that can interact naturally with users.
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Chrome browser enhances form autofill to reduce checkout abandonment rates
Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.
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Search engines in 2025: ChatGPT and Google reshape search landscape
A comprehensive analysis of how artificial intelligence is transforming search engines and driving innovation in 2025.
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YouTube reports one billion daily TV viewing hours amid streaming shift
New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.
