Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

AI - May 14, 2025 AI helps marketers save $3,520 annually per employee, study finds

Infographic showing how marketers leverage AI time savings, with 61% improving work quality and 49% enhancing work-life balance.RetryClaude can make mistakes. Please double-check responses.

Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.

by Luis Rijo

Display - May 14, 2025 The Trade Desk launches OpenSincera for greater ad transparency

Free tool aims to provide industrywide visibility into digital advertising performance metrics.

by Luis Rijo

Search - May 14, 2025 Google's AI Overviews face significant spam problem

Google's AI Overviews showing spam problem: self-promotional "best SEO agency" links from same company dominating search results.

A concerning pattern of manipulation threatens Google's most prominent AI feature.

by Luis Rijo

Display - May 14, 2025 Microsoft to sunset Xandr DSP

A somber tombstone image showing AppNexus's journey to becoming Microsoft Advertising Invest, symbolizing the platform's upcoming sunset in 2026.

Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.

by Luis Rijo

Display - May 12, 2025 PubMatic and Magnite battle for ad tech dominance

Financial comparison of PubMatic vs Magnite Q1 2025: revenue, losses, cash positions, and debt levels side by side.

Financial reports reveal strengths and challenges for leading supply-side platforms.

by Luis Rijo

Display - May 12, 2025 PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50%

Modern timeline showing PubMatic's Q1 2025 milestones, including 50% CTV growth and GenAI platform launch.

Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.

by Luis Rijo

Retail - May 11, 2025 Google unveils new CTV strategies at IAB NewFronts

Google NewFront timeline showing 2025 CTV strategy with live inventory, retail media, and AI integration announcements.

Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.

by Luis Rijo

Video - May 11, 2025 YouTube reveals 'Creator Essentials' package to enhance brand collaborations

Official YouTube NewFront 2025 event banner showing May 8 announcement date for creator marketing tools.

New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.

by Luis Rijo