Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

Search - May 04, 2025 Google to show who actually pays for ads in new transparency update

The timeline shows Google's 2025 ad transparency rollout, highlighting four key dates when payment verification changes take effect for advertisers.

New system reveals financial backers behind digital advertising starting this month.

by Luis Rijo

Search - May 03, 2025 How ChatGPT product results are selected, displayed and ranked

ChatGPT's new shopping feature displays espresso machines with visual product cards, pricing, and merchant options

Inside OpenAI's non-advertising approach to e-commerce recommendations.

by Luis Rijo

Social - May 03, 2025 Bluesky expands verification with blue checks and trusted verifiers

Social platform adds visual verification layer to complement domain-based system.

by Luis Rijo

Social - May 03, 2025 How Zuckerberg plans to replace creative agencies with AI

Zuckerberg's vision: Creative agencies replaced by Meta AI with a simple "connect and objective" approach to advertising.

Meta's CEO envisions a future where businesses only need objectives and bank accounts while AI handles everything from creative to targeting.

by Luis Rijo

Search - May 03, 2025 Google doubles search themes limit for performance max campaigns

Google Ads notification showing increased search theme limit to 50 per asset group in PMax campaigns

PMax campaigns now allow 50 themes per asset group, giving advertisers more control.

by Luis Rijo

Video - May 03, 2025 FreeWheel unifies CTV product ecosystem with new suite names

FreeWheel's modernized CTV ecosystem diagram showing Publisher and Advertiser Suites connected through Strata

FreeWheel's platform update simplifies streaming TV advertising with restructured product offerings and new capabilities to connect buyers and sellers.

by Luis Rijo

Display - May 03, 2025 Google phases out video games category in AdSense blocking controls

Timeline showing Google AdSense's video games category deprecation process from May to June 2025

Publishers face imminent changes to brand safety tools as gaming ad category gets removed.

by Luis Rijo

Retail - May 03, 2025 Made in America push

Made in America blue banner with red accents highlighting Walmart's new small business program

Walmart introduces Grow with US to support American suppliers amid heightened focus on domestic manufacturing.

by Luis Rijo