Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

Data - May 03, 2025 Stripe helps iOS developers bypass Apple's 30% commission after court ruling

The comparison shows Apple's 30% App Store commission versus Stripe's 2.9% fee after the 2025 court ruling.

Apple forced to remove payment restrictions after judge finds tech giant in contempt.

by Luis Rijo

Retail - May 03, 2025 Criteo: Major Retail Media Client Change Impacts Growth Outlook

Criteo pivots from managed services to platform technology, impacting revenue through 2026.

Criteo revises retail media outlook amid client changes, highlighting industry shifts while maintaining strong financial position despite headwinds.

by Luis Rijo

Search - May 03, 2025 Perplexity's Browser Strategy Mirrors Big Tech's Data Collection Playbook

Timeline showing Perplexity's Comet browser development with key milestones from November 2024 to mid-May 2025 launch.

Perplexity browser plans track user habits across web for "hyper personalized" ads like Google.

by Luis Rijo

Data - May 03, 2025 Yahoo's conversion API aims to solve measurement hurdles in cookieless world

Yahoo Identity Solutions combines addressable and non-addressable environments for 314M global users

New solution allows advertisers to unify online and offline conversion tracking in real-time.

by Luis Rijo

Data - May 02, 2025 TikTok fined €530 million by Irish regulator over data transfers to China

This striking image portrays data transfers from EU to China under regulatory scrutiny, visualizing TikTok's privacy issues.

Privacy watchdog orders compliance measures following investigation into user data handling.

by Luis Rijo

Video - May 02, 2025 Understanding the difference between OTT and CTV

Visual comparison of OTT vs CTV showing streaming content delivery versus connected devices that display the content.

OTT and CTV are two terms frequently used in digital advertising that are often confused.

by Luis Rijo

AI - May 02, 2025 How AI Is Silently Transforming Work, Education & Society

Chart shows 38% use AI daily/weekly while 20% never use it, highlighting the growing global adoption of AI tools in 2025.

New global study uncovers the surprising truth about AI use in 2025: who's using it, who's benefiting, who's at risk, and why regulation is falling dangerously behind.

by Luis Rijo

Display - May 02, 2025 DV360 introduces seller ID blocklist with additional fee

DV360 interface showing Seller ID blocklist feature with 1.5% fee notification for supply chain control

Display & Video 360 enables more granular supply path control for advertisers, but at a price.

by Luis Rijo