Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

Data - May 02, 2025 Google unveils server-side tagging and enhanced app measurement tools

Google tag gateway interface showing how it enhances first-party data collection by routing tags through CDNs for improved measurement accuracy.

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

by Luis Rijo

Social - May 02, 2025 Reddit's ad revenue soars 61% in Q1 as platform navigates Google relationship

Reddit's Q1 2025 DAUq reaches 108.1M with 31% YoY growth, showing strong international expansion outpacing US user growth.

Advertising remains Reddit's financial backbone while the platform's visibility in search results impacts user growth.

by Luis Rijo

Data - May 02, 2025 Mozilla CFO testifies in Google search case, warns of browser ecosystem risks

Browser engine diversity faces critical threat as Mozilla warns Firefox's Gecko engine needs search revenue to survive against Google's dominant Chromium.

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

by Luis Rijo

Data - May 02, 2025 20 PPC sites marketers can't ignore in 2025

Shocked marketer discovers industry's best-kept PPC resources - number 7 will change your strategy!

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

by Luis Rijo

Retail - May 02, 2025 Google launches AI-powered search filters for Merchant Center

Google Merchant Center's new AI search feature simplifies finding products with natural language queries.

Marketers can now use plain English queries to filter product data.

by Luis Rijo

Data - May 02, 2025 Magnite to merge ad server with SSP tech in streaming play

Magnite merges ad server and SSP tech, streamlining connections between publishers and advertisers for improved efficiency in 2025.

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

by Luis Rijo

Retail - May 02, 2025 Amazon introduces two-part product titles for sellers

Amazon's new two-part product title format separates core details from marketing highlights for sellers.

New format aims to improve product discoverability while enhancing mobile shopping experience.

by Luis Rijo

Data - May 02, 2025 Apple forced to eliminate commissions on external purchases after contempt ruling

"Apple's new App Store guidelines remove restrictions on external payment options for US developers

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

by Luis Rijo