IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising
New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Yelp enhances digital experience with AI-powered review analysis and discovery tools
New features include sentiment analysis of reviews, personalized feeds, and expanded business attributes for enhanced user experience.
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Global search trends: Elections and sports dominate worldwide digital queries in 2024
Analysis reveals how political events, sports competitions, and entertainment shaped global online search patterns throughout 2024.
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Prime Video ad tier drives industry-wide streaming cost reductions
Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.
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Google search changes fail to comply with EU tech rules, comparison sites claim
Major price comparison websites criticize Google's recent search result modifications, stating they violate Digital Markets Act requirements..
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Turkish regulator fines Google $82m for favoring own ad exchange platform AdX
Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.
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Google to open YouTube ad inventory after Turkish competition authority levies $82m fine
Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.
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Independent film website faces 99% traffic loss amid broader publishing crisis
Cinephilia & Beyond reports dramatic decline in visitor numbers as Google algorithm changes impact independent publishers.
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Pillow Cube faces class action lawsuit over alleged deceptive pricing practices
New lawsuit claims Pillow Cube and CEO engaged in misleading discount schemes through perpetual sales marketing tactics.
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Social creators face harsh platform reality after Meta's global outage
Content creators confront platform dependency risks as Meta's outage disrupts business, echoing publisher warnings about digital control.
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Google search updates risk damaging independent publishers, experts warn
Recent algorithm changes have caused up to 95% traffic losses for small publishers, raising concerns for web's future.
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OpenX and ID5 expand reach in Safari with new partnership technology
Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.
