Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9766 Articles

Audio - May 03, 2026 Irish digital audio hits COVID-era highs, and advertisers are noticing

Ireland digital audio weekly reach 2019-2026, peaking at 78% in 2024, stabilising at 76%

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.

by Luis Rijo

Video - May 03, 2026 Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know

ExchangeWire MadTech Podcast hosts discuss Index Cloud, Meta CTV, and synthetic audiences.

ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.

by Luis Rijo

Data - May 03, 2026 Google Tag Manager in 2026: far more complex than most marketers think

Analyst studies Google Tag Manager holographic mind map with six function nodes in data center

Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.

by Luis Rijo

Retail - May 03, 2026 Amazon's Rufus now shows a full year of price history to 50M shoppers

Amazon Rufus price history link on product page and chat interface on mobile app

Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026.

by Luis Rijo

Retail - May 03, 2026 Amazon Prime Day is back in June 2026 - and marketers need to plan now

Amazon Prime Day 2026 delivery box on blue podium with Prime Day label

Amazon confirmed Prime Day 2026 for June, spanning 26 countries. Here is what the timing shift means for advertisers, sellers, and the retail media calendar.

by Luis Rijo

Data - May 03, 2026 Amazon Quick desktop app learns your work - and never forgets

Amazon Quick desktop app searching knowledge graph and Slack before a client meeting

Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce.

by Luis Rijo

Data - May 02, 2026 Google Analytics Task Assistant guides property setup with step-by-step tasks

Google Analytics Task Assistant panel open on dual monitors showing setup tasks and dashboards

Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.

by Luis Rijo

Data - May 02, 2026 Google Ads cuts granular data access to 37 months starting June 2026

Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines.

by Luis Rijo