Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

Video - May 02, 2025 Amazon's ad business surges 19% to $13.9 billion in Q1 2025

Infographic showing Amazon's 19% ad revenue growth to $13.9B in Q1 2025, with audience reach and full-funnel strategy.

Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.

by Luis Rijo

Social - May 02, 2025 Meta's ad business soars as AI tools drive 16% revenue growth in Q1

Meta's AI revolution: Traditional ads vs futuristic AI tools showing 46% conversion boost with GEM technology

Meta's advertising innovations deliver stronger ROI for marketers with AI-powered creative tools and targeting enhancements.

by Luis Rijo

Data - May 01, 2025 Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

by Luis Rijo

Search - May 01, 2025 Google begins placing ads in AI chatbot conversations

Screenshot of iAsk AI interface showing where Google ads will appear in chatbot conversations.

Google's strategy to maintain advertising dominance expands into AI chatbot interfaces.

by Luis Rijo

Search - May 01, 2025 Microsoft ad revenue tops $20 billion as Copilot transforms search

Microsoft Copilot powers $20B ad revenue growth with innovative formats across Bing, LinkedIn and gaming platforms.

Microsoft's advertising business reaches milestone annual revenue as new AI-powered formats drive growth in Bing and Edge.

by Luis Rijo

Social - May 01, 2025 LinkedIn debuts BrandLink

LinkedIn Campaign Manager showing in-stream video ad setup with potential reach of 27M professionals

New video advertising tool integrates pre-roll ads with contextual content in the feed.

by Luis Rijo

AI - May 01, 2025 Anthropic unleashes Claude integration tool to transform productivity

Claude accessing Confluence with Integrations: AI assistant reviews team offsite planning document and creates tasks.

Human AI interactions evolve with major platform update that connects Claude to workplace software.

by Luis Rijo

Search - May 01, 2025 Google opens AI Mode to all US users

Google AI Mode displays furniture store listings with ratings, locations, and visual cards for local businesses.

Google's AI search experience expands with significant additions for local and shopping searches.

by Luis Rijo