Zalando agrees to acquire About You in 1.2 billion euro fashion tech deal
Major consolidation in European e-commerce as Zalando plans to acquire About You, combining tech capabilities and fashion platforms.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google updates misleading ad design policy to restrict standalone buttons in ads
New policy aims to prevent deceptive button designs in image ads that lack clear context or have disproportionate prominence.
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Google's Product Studio expands AI imaging tools to 15 additional markets
Google's merchant tool for AI-powered product imagery extends reach to 30 countries, adding key European and global markets.
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Meta introduces new search and analytics features to Threads API platform
Meta enhances Threads API with advanced search capabilities and new metrics for developers to build improved integrations and tools.
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Internet traffic surges 17% in 2024 as global digital transformation accelerates
New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.
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Digital media verification tool unveiled for AI content screening
New software helps advertisers detect and avoid low-quality AI-generated content, with 54% of marketers concerned about media quality.
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Blubrry expands AI tools access to all podcasters with standalone offering
Podcast hosting provider Blubrry launches AI tools as a separate service, making podcast production features available to all creators.
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Apple plans retail expansion in Saudi Arabia with online store launch in 2025
Apple announces plans to launch its online store in Saudi Arabia next summer, followed by physical retail locations starting 2026.
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Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation
Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.
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Amazon phases out Freevee streaming service, integrates content into Prime Video
Amazon announces the end of its ad-supported Freevee platform, moving all content to Prime Video while maintaining free access.
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Bloomberg expands media collaboration by joining Alliance for Open Media
Financial technology leader Bloomberg joins AOMedia to advance open standards for media compression and delivery solutions.
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Ahrefs expands into web analytics market with new feature across all plan tiers
Search software company Ahrefs launches web analytics tool, available on free and paid plans, expanding beyond SEO toolset.
