Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9570 Articles

Social - Apr 29, 2025 Snap hits 900 million monthly users but ad revenue faces headwinds

Snap's stark contrast: 900M users celebrated alongside declining ad revenue amid economic uncertainty.

Social media platform's advertising growth slows as company scraps Q2 guidance amid economic turbulence.

by Luis Rijo

Data - Apr 29, 2025 PayPal launches offsite ads with transaction data targeting

PayPal expands advertising business with new platform leveraging purchase behavior across merchants.

by Luis Rijo

Data - Apr 29, 2025 Google Play adds new metrics to help developers improve app quality

New LMK rate metric in Google Play Console helps developers track memory-related app terminations

New dashboard and measurement tools aim to boost developer understanding of user experience.

by Luis Rijo

Audio - Apr 29, 2025 The Trade Desk integrates Bunny Studio for audio ad creation

Kokai platform now enables direct audio ad production through creative services partnership.

by Luis Rijo

Data - Apr 27, 2025 Google rolls out policy center improvements

AdMob Policy center dashboard showing classified issues with 123 policy, 11 regulatory, and 1100 advertiser preference alerts

New labels help app publishers identify and prioritize ad serving issues.

by Luis Rijo

Search - Apr 27, 2025 Google's search dominance continues, capturing 87% market share in Q1 2025

Cloudflare's latest search engine report reveals DuckDuckGo and privacy-focused alternatives slowly gaining ground despite Google's overwhelming lead.

by Luis Rijo

Data - Apr 27, 2025 Chrome dominates with 63% market share, Safari trails at 17%

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

by Luis Rijo

AI - Apr 27, 2025 AI pioneer warns of superintelligence takeover within next two decades

Minimalist illustration of AI pioneer alongside neural network visualization, depicting human-AI relationship.

Hinton's latest prediction suggests superintelligent AI could arrive sooner than previously estimated, with significant implications for humanity.

by Luis Rijo